Azzahra, L. and Nursholehah, N. 2022. The Effect The Effect of using Celebrity Endorser on Consumer Impulse Buying Behavior (Survey at Scarlett Body Whitening in Bandung City, Indonesia). International Journal Administration, Business & Organization. 3, 2 (Sep. 2022), 70-82. DOI:https://doi.org/10.61242/ijabo.22.215.