Harjadi, D., Gunawan, W.H. and Wijaya, T.S.W. 2024. The The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency): Survey of Aerostreet Shoe Consumers in Kuningan Regency. International Journal Administration, Business & Organization. 5, 4 (Sep. 2024), 39-51. DOI:https://doi.org/10.61242/ijabo.24.420.