Wachjuni, Masruroh, R., Rahmawati , A.N. and Maulana, Y. 2024. The Role of Hedonistic Buying Motivation, Shopping Lifestyle, and Brand Ambassador on Purchase Intentions of Blibli.com Marketplace Users in Kuningan Regency. International Journal Administration, Business & Organization. 5, 4 (Sep. 2024), 12-21. DOI:https://doi.org/10.61242/ijabo.24.422.