[1]
Firasghani, M.A., Suryati, M., Arfiq, M., Sandriyan, M. and Gustina, N.L.Z. 2025. The Evolution of Marketing Strategy: Integrating Marketing Theory and Behavioural Theory through Literature Review. International Journal Administration, Business & Organization. 6, 3 (Dec. 2025), 97-107. DOI:https://doi.org/10.61242/ijabo.25.560.