Sabila, N., Jaelani, T.P., Lukito, N.A. and Happy Paramita 2026. Digital Marketing in Forming Preferences and Decisions to Purchase Local Skincare among Generation Z Women in Bandung City. International Journal Administration, Business & Organization. 7, 2 (Aug. 2026), 86-99. DOI:https://doi.org/10.61242/ijabo.26.771.