Firasghani, M. A., Suryati, M., Arfiq, M., Sandriyan, M. and Gustina, N. L. Z. (2025) “The Evolution of Marketing Strategy: Integrating Marketing Theory and Behavioural Theory through Literature Review”, International Journal Administration, Business & Organization, 6(3), pp. 97-107. doi: 10.61242/ijabo.25.560.