Pramana Putra, M., Ferdianto, J. R., Putra, P. Y. P. and Padang, R. R. (2025) “Virtual Influencer Marketing: Examining the Impact of Perceived Authenticity and Source Attractiveness on Brand Trust with Digital Literacy as a Moderator”, International Journal Administration, Business & Organization, 6(3), pp. 122-136. doi: 10.61242/ijabo.25.587.