Harjadi, D., W. H. Gunawan, and T. S. W. Wijaya. “The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency)”. International Journal Administration, Business & Organization, Vol. 5, no. 4, Sept. 2024, pp. 39-51, doi:10.61242/ijabo.24.420.