Sabila, N., T. P. Jaelani, N. A. Lukito, and Happy Paramita. “Digital Marketing in Forming Preferences and Decisions to Purchase Local Skincare Among Generation Z Women in Bandung City”. International Journal Administration, Business & Organization, Vol. 7, no. 2, Aug. 2026, pp. 86-99, doi:10.61242/ijabo.26.771.