Sintawati P. The Effect of Price Subsidies on Purchasing Decisions on Tiktok Shop (Case study on College Students): The Effect of Price Subsidies on Purchasing Decisions on Tiktok Shop (case study on College Students). ijabo [Internet]. 2026Jul.4 [cited 2026Jul.9];4(1):177-86. Available from: https://ijabo.a3i.or.id/index.php/ijabo/article/view/343