Rachman A, Efawati Y, Daniswara MD. The Effectiveness of Loyalty Programs in Driving Customer Retention in Fashion Retail: A Systematic Literature Review. ijabo [Internet]. 2025Aug.27 [cited 2025Aug.28];6(2):106-13. Available from: https://ijabo.a3i.or.id/index.php/ijabo/article/view/534