https://ijabo.a3i.or.id/index.php/ijabo/issue/feed 2026-07-04T15:39:32+00:00 Prof. Dr. Harmon Chaniago, M.Si muhammadharmon@gmail.com Open Journal Systems <p>Contains scientific papers on management, including:</p> <p>Business administration, organization behavior, marketing, retail, small business, finance, entrepreneurship, human resource management, public administration, education administration, public policy, and organization.</p> <p>E-ISSN:&nbsp;2721-5652</p> https://ijabo.a3i.or.id/index.php/ijabo/article/view/363 2026-07-04T15:39:32+00:00 Veronika Elsanti veronika.elsanti.abs421@polban.ac.id

<p><em>The purpose of this study is aims to reveal the influence of the QR Code payment system on customer satisfaction among students. The respondents of this research are students who have or have used digital payments with the help of QR Codes anywhere and anytime. This research was analyzed with the help of quantitative descriptive methods using validity and reliability tests, as well as simple linear regression tests. The data obtained in this research is the result of distributing online questionnaires via Google Form to 102 college students with the help of social media. The research results show that the QR Code payment system has an effect on customer satisfaction among students with a value of 78.2%.</em></p>

2026-07-04T15:39:32+00:00 Copyright (c) 2026 Veronika Elsanti https://ijabo.a3i.or.id/index.php/ijabo/article/view/355 2026-07-04T15:21:45+00:00 Giovanni Azel giovanni.azel.abs421@polban.ac.id

<p><em>This study aims to assess the impact of Spotify Premium advertisements on the purchasing interest of students at Bandung State Polytechnic, Indonesia. The method employed is quantitative descriptive, utilizing a questionnaire as the data collection tool. The respondents consist of 100 students from Bandung State Polytechnic, Indonesia who use Spotify as their music streaming platform. Data analysis involves techniques such as frequency analysis and simple regression. The research findings indicate that Spotify Premium advertisements have a 35.4% influence on the purchasing interest of students, while the remaining 64.6% is influenced by other variables not explored in this study.</em></p>

2026-07-04T15:18:38+00:00 Copyright (c) 2026 Giovanni Azel https://ijabo.a3i.or.id/index.php/ijabo/article/view/354 2026-07-04T15:01:48+00:00 Muhammad Fikri Fadhilah fikrifadhilahh@gmail.com

<p><em>This research aims to evaluate the impact of using the QRIS payment method on the level of satisfaction of students who shop at the Bandung State Polytechnic Pujasera, Indonesia. This research uses a quantitative descriptive approach where data is obtained by distributing questionnaires to students of the Bandung State Polytechnic, Indonesia who regularly shop at Pujasera. The questionnaire was distributed via the Google Form platform, and the number of respondents involved was 112 people. The data analysis process includes validity tests, reliability tests, normality tests, and the application of simple linear regression. The research results show that the use of payments via QRIS has a significant impact on the level of satisfaction of students who shop at the Bandung State Polytechnic Pujasera, Indonesia.</em></p>

2026-07-04T15:01:47+00:00 Copyright (c) 2026 Muhammad Fikri Fadhilah https://ijabo.a3i.or.id/index.php/ijabo/article/view/351 2026-07-04T14:42:49+00:00 Dinanty Klahirana Pangestu dinantykp@gmail.com

<p><em>The aim of this research is to determine the influence of TikTok live streaming on consumer buying interest, especially among vocational students in Indonesia. A total of 101 respondents who were professional students and actively consumed streaming marketing content on the social media platform TikTok were taken as research samples. The analytical method used is descriptive, where data analysis is carried out using correlation and regression. Data collection was carried out by distributing questionnaires distributed on various social media platforms to respondents who met certain criteria. The research results show that marketing via TikTok as an advertising medium has a significant influence on purchasing interest of 53%, while the remaining 47% is influenced by several other factors which are not currently included in the variables studied.</em></p>

2026-07-04T14:42:48+00:00 Copyright (c) 2026 Dinanty Klahirana Pangestu https://ijabo.a3i.or.id/index.php/ijabo/article/view/348 2026-07-04T14:14:41+00:00 Indri Wulandari indri.wulandari.abs421@polban.ac.id

<p><em>This research aims to find out whether there is an influence on Alfagift's digital services on Alfamart customer satisfaction. The respondents of this research are people throughout Greater Bandung </em><em>Indonesia </em><em>who use the Alfagift application from Alfamart. Data was collected using Google Form and a research sample of 120 respondents was obtained. This research uses quantitative descriptive analysis methods by testing variables using validity and reliability tests and data analysis using frequency, correlation and simple linear regression. The results of this research show a correlation value of 0.829 with a significance of 0.000, which is quite a high correlation. Simple linear regression analysis shows an R Square value of 0.688 with a significance of 0.000 &lt; 0.05. Thus, the results of this research show that there is a positive and significant influence regarding Alfagift's digital services on Alfamart customer satisfaction in the community throughout Greater Bandung</em><em>, Indonesia </em></p>

2026-07-04T14:10:47+00:00 Copyright (c) 2026 Indri Wulandari