International Journal Administration, Business & Organization

Narrative Review: Optimization of AI-Based HR Management System for Remuneration and Performance Equity in Hospitals

Enrico Jonathan Hartono — 2025-08-27

Human resource management (HRM) in Indonesian hospitals faces significant challenges in ensuring fairness, transparency and objectivity in performance evaluation and remuneration systems. These issues contribute to income disparities between medical and managerial staff, leading to lowered morale and reduced quality of healthcare services. This study aims to provide an existing performance appraisal system, identify remuneration inequities, and propose an AI-based meritocracy model to improve transparency and accountability. Through a systematic literature review of global and local sources, the study identifies objective key performance indicators (KPIs) and develops an AI-based conceptual framework for equitable distribution of remuneration, drawing on successful practices from countries such as the UK and Singapore. The proposed model integrates AI technologies such as machine learning and predictive analytics to optimize recruitment, performance monitoring and incentive allocation while addressing ethical concerns such as algorithmic bias and data privacy. This AI-based approach aims to increase healthcare worker motivation, reduce turnover, and improve service quality in Indonesian hospitals, with recommendations for phased implementation and strong governance to ensure ethical implementation.

The Effect of Stock Trading Volume, Leverage, and Dividend Policy on Stock Price Volatility

Yasir Maulana — 2025-08-27

This paper intends to explore how trading volume, financial leverage, and dividend distribution strategies influence fluctuations in stock prices. The study utilized a quantitative approach, incorporating both descriptive and verification analyses. Out of 44 listed companies, a purposive sampling technique yielded a sample of 12 firms observed over a five-year timeframe. Findings reveal that trading volume, leverage, and dividend policy collectively contribute to stock price variability. Moreover, each of these variables individually exerts a positive and statistically significant impact. These insights may serve as a reference for prospective investors considering equity investments, highlighting the importance of understanding price volatility to anticipate market trends. Recognizing these fluctuation patterns enables more informed and strategic investment decisions, while also helping investors to manage potential financial risks effectively.

Strategy of the National Narcotics Agency of North Sumatera in Effort to Prevent Drug Abuse in Medan City

Hanafi Abfandi — 2025-08-27

Drug abuse and distribution remain critical challenges in Indonesia, with Medan City experiencing notably high case rates. This research responds to the growing urgency for effective governmental intervention. The study explores the implementation of preventive strategies by the National Narcotics Agency of North Sumatra in addressing drug abuse in Medan. Using a qualitative research design, data were collected over three months through observation, document analysis, and interviews with five purposively selected respondents. The study employs the strategic implementation framework of Hunger and Wheelen, focusing on program, budget, and procedural indicators. Results show that the agency has initiated various preventive measures, including awareness campaigns, counseling sessions, urine testing, technical training, and the development of drug-free sub-districts. Budget planning is managed effectively, with national funds allocated through detailed operational plans, while procedures are followed consistently to ensure structured program execution. Additionally, the reach of these initiatives remains suboptimal, primarily due to resource constraints. This study contributes to the literature by applying a managerial strategy lens to public drug prevention. The study underscores the necessity to increase resources, expand personnel, and establish a dedicated National Narcotics Agency office in Medan to enhance future prevention efforts.

Implementation of Educational Supervision in Improving Learning Quality

Hidayat Hidayat — 2025-08-27

This research aims to describe the implementation of the educational supervision program in improving the quality of learning at SMPN 1 Ibun, Bandung Regency, through the PDCA (Plan-Do-Check-Act) approach. The research approach used is qualitative with a qualitative descriptive method. Data collection techniques include observation, in-depth interviews, and documentation. The results show that the supervision program is implemented systematically through four stages: planning, execution, evaluation, and follow-up. The planning stage involves teachers in preparing schedules and supervision instruments. In the execution stage, supervision is conducted collaboratively through classroom observation and reflective discussions. Evaluation is based on learning data and teacher reflections, which are then followed by corrective actions in the form of training and mentoring. The entire PDCA-based supervision process has proven effective in improving teachers' competencies, the quality of learning, and a reflective culture in the school environment.

Keywords: Educational Supervision, Learning Quality, PDCA, Teacher

Digital Marketing Mix Strategy of Klinik Pratama Asera Cantika Sumbawa

I Gde Yoghie Pradnyana — 2025-08-27

The digital era has brought significant changes to marketing strategies, including in the healthcare sector. Klinik Pratama Asera Cantika Sumbawa faces increasingly intense competition, requiring effective marketing strategies to enhance competitiveness and attract more patients. This study aims to analyze the implementation, challenges, and solutions of digital marketing mix strategies to attract and retain customers at Klinik Pratama Asera Cantika Sumbawa. This research employs a qualitative approach using observation and focused interviews. The study's informants include the marketing team and social media team of Klinik Pratama Asera Cantika Sumbawa. The researcher focuses on the implementation of the P-based digital marketing mix strategy, as well as the factors that hinder and support its success in reaching the target market. The findings indicate that Klinik Pratama Asera Cantika Sumbawa has comprehensively implemented the digital marketing mix strategy using the P approach, covering product, price, place, promotion, process, people, and physical evidence. However, internal challenges such as budget constraints in marketing communication, difficulties in building customer loyalty due to intense competition, and accessibility and service convenience issues remain major obstacles in optimizing digital strategies. To address these challenges, the clinic has adopted various solutions, including online consultation systems, social media and influencer-based promotional strategies, and improvements in facilities and services to enhance customer experience. By implementing more focused and adaptive strategies, the clinic aims to strengthen its competitive advantage and maintain customer loyalty amid the increasingly competitive beauty industry.