International Journal Administration, Business & Organization

The Influence of Digital Marketing on Fashion Business Consumer Satisfaction

Natasya Anjelina Dewi — 2024-12-30

This study aims to analyze the influence of digital marketing on consumer satisfaction in the fashion business. Respondents as many as 120 students from various regions in Bandung Raya, Indonesia participated in this study. The research method used is a quantitative approach to analyze respondent data, and a descriptive survey was used. Data were collected through a questionnaire that evaluated students' understanding of digital marketing and their level of satisfaction with online fashion businesses. The results of a simple regression analysis showed a significant influence of digital marketing on consumer satisfaction, with a coefficient of determination of 55.8%. This study provides insight that digital marketing plays a crucial role in influencing consumer satisfaction in the fashion business, especially among students. The practical implications of these findings can help fashion companies optimize their digital marketing strategies.

Free Nutritious Meal Program as a Human Resource Development Strategy to Support National Defence

Aris Sarjito — 2024-12-30

The free nutritious meal program is designed to improve the nutritional quality of school children and pregnant women as part of a strategic effort to build quality human resources (HR). The background of this study is based on the importance of public health as a non-military element that supports national resilience. This study aims to analyze the contribution of the free nutritious meal program to improving the quality of HR and examine the role of healthy HR in supporting the country's defense strategy. A qualitative approach with a descriptive-analytical method was used in this study, with secondary data including policy documents, program reports, and academic literature. The results of the study indicate that the free nutritious meal program has significant potential to improve the nutritional status, health, and productivity of school children and pregnant women. In addition, healthy HR plays an important role in supporting social stability, economic readiness, and national resilience holistically. The conclusion of the study emphasizes the importance of synergy between health and defense policies in creating a healthy, productive, and competitive young generation. Policy recommendations include strengthening infrastructure, improving coordination between agencies, and diversifying funding to ensure the sustainability of this program.

The Influence of Consumer Reviews on Purchasing Decisions on Shopee E-Commerce, Indonesia

Mochamad Fali Septokasya — 2024-12-30

Consumer reviews play a very important role in purchasing decisions on e-commerce platforms. In today's digital era, many buyers rely on reviews from other consumers to assess the quality of a product before deciding to buy. This study aims to analyze the influence of consumer reviews on purchasing decisions on the Shopee e-commerce platform, especially among students in the Greater Bandung area. The method used is a quantitative approach with a descriptive survey of 112 respondents with simple linear regression analysis. The results of the study indicate that consumer reviews have a significant effect on purchasing decisions. These findings provide insight for business actors, especially in the e-commerce sector, to utilize consumer reviews as an effective marketing strategy, by creating and maintaining positive reviews to increase consumer trust and encourage purchasing decisions.

The Impact of Digitalization on Manufacturing Firms’ Competitiveness, Environmental Sustainability, and Social Inclusiveness

Rashid Shabir Abbasi — 2024-12-30

Manufacturing is a crucial driver of economic growth, contributing approximately 17% to global GDP. This research investigates the impact of digitalization on manufacturing firms' competitiveness, environmental sustainability, and social inclusiveness, using Canon Inc.’s operations globally as a case study. Existing literature underscores the transformative potential of digital economics in the manufacturing industry; however, a comprehensive exploration of its impact on sustainability remains to be explored in detail. Employing a mixed-methods approach and Systems Theory as a theoretical framework, data was gathered from Canon's sustainability reports, financial statements, and online sources, focusing on the years 1997 to 2018. The study analyzes the implementation of digital technologies and their effects on profitability and sustainability outcomes. The research results indicate positive results with sustainable firms able to beat the competition in the long-run, as demonstrated by Canon’s revenue of approximately $36 billion in 2018 alongside significant reductions in CO2 emissions by 435,000 tonnes and a reduction in raw material usage by 314,000 tonnes. Additionally, Canon’s social initiatives, such as the Miraisha Programme, underscore its commitment to inclusivity. This study highlights the multifaceted benefits of integrating digital technologies in manufacturing, offering insights for firms aiming to balance profitability with sustainability.

Skyrocketing Turnover of Spicy Food: The Effects of Spicy Flavor Image on Increased Revenue

Dea Septiani — 2024-12-30

This research explores how spicy flavors impact sales in the culinary industry. This research uses a descriptive quantitative approach to examine consumer preferences for spicy food in Bandung City. Data was collected through questionnaires given to 180 people to rate their preference for spicy food using a Likert scale. The results of this study show that the level of spiciness significantly influences the increase in sales in the culinary industry. Consumers in the current generation, especially Gen Z, tend to prefer spicy food, impacting their decision to purchase products and their loyalty. Psychological and cultural factors also affect heat preferences, suggesting that varying heat intensity may be a viable strategy for capturing consumer attention. The findings suggest that companies with a spicy flavor image can improve their competitiveness and increase sales by developing products and marketing strategies that match current consumer preferences.