International Journal Administration, Business & Organization

The Impact of Mobile Banking Application Service Features on User Satisfaction

Karmelia — 2026-06-23

Mobile banking are digital platforms that provide fast and secure access to banking services to meet users' financial needs. Through innovative features, these financial apps offer convenience in managing personal finances easily and efficiently. This research aims to determine the influence of features in mobile banking applications on user satisfaction, particularly in BCA's m-banking. The research methodology employed in this study is quantitative descriptive, utilizing questionnaire-based data collection. A total of 102 vocational students were involved in this research. Subsequently, data analysis was conducted using descriptive and regression analyses. The research findings revealed that the features in mobile banking applications have a positive and significant impact on user satisfaction.

The Influence of Pethshop Social Media on Purchasing Decision

Lisha Adzanta Firmansyah — 2026-06-23

This research aims to investigate and analyze the impact of pet shop social media on purchasing decisions in the city of Bandung. The research methodology employed is quantitative descriptive, involving the collection of primary data through the distribution of questionnaires to 110 respondents. The analysis utilizes descriptive, correlation, and simple regression approaches. The research findings indicate that the use of social media significantly influences customers purchasing decisions at pet shops, with a significance value of 0.001. These results demonstrate that the utilization of social media has a strong and positive impact on purchasing decisions.

The Influence of Social Media Marketing on Consumer Purchasing Decisions in the Hospitality Industry in Bandung City

Nisa Fakhira Atqiya — 2026-06-23

The rapid development of social media helps the public to obtain relevant information related to the hotel industry and is expected to be able to make good use of social media in business activities. On this basis, the aim of this research is to determine the influence of social media on consumer purchasing decisions in the hotel industry in Bandung City. This research uses a quantitative descriptive method and uses a questionnaire for data collection. In this research, 105 respondents were involved who live outside/inside the city of Bandung, for data analysis using the mean test and regression analysis test. The research results explain that social media has a significant and positive influence on purchasing decisions in the hotel industry in the city of Bandung.

Analysis of E-Commerce User Satisfaction Loyalty Levels

Muhammad Ghazi Raiqal — 2026-06-23

This study examines the relationship between e-commerce user satisfaction and the level of loyalty among Business Administration students at Bandung, Indonesia. Involving 100 respondents, the research employed a questionnaire to gather demographic data and variables related to user satisfaction and consumer loyalty. The results of the demographic analysis show a balanced distribution of respondents across various academic levels, study programs, genders, and income levels. The validity and reliability tests of the measurement instrument indicate that the research instrument is valid and reliable. Simple regression analysis yielded a coefficient of determination of 26%, indicating that e-commerce user satisfaction has a positive influence on student loyalty. The study provides insights into the factors influencing purchasing decisions among students and suggests enhanced marketing strategies to improve user satisfaction.

The Influence of Shopee Live Streaming Marketing Strategy on the Fashion Industry on Consumer Purchasing Decisions in Greater Bandung

Rini Nur Halimah — 2026-06-23

In the continuously evolving era of online commerce, E-commerce, especially Shopee, has become a favored platform for participants in the fashion industry. The innovative feature of Shopee Live Streaming allows sellers to interact directly with consumers, enhancing the online shopping experience. Recent data indicates that Shopee reached 161 million visitors in May 2023, reaffirming its crucial role in the market. The purpose of this study is to explore the impact of Shopee Live Streaming marketing strategies in the fashion industry on consumer purchasing decisions in Bandung Raya. The research sample involves 120 respondents, Shopee consumers in Bandung Raya, who have actively viewed Shopee Live Streaming. The analysis methods include descriptive analysis, correlation, and multiple regression. Data collection was conducted by distributing questionnaires via social media to respondents who met the criteria. The research results show that the influence Shopee Live Streaming has a positive and significant influence on purchasing decisions, with an R Square of 45.3%. However, 54.7% of the variation in purchasing decisions is influenced by other factors not examined in this study. These findings provide valuable insights into the dynamics of Shopee Live Streaming marketing strategies in influencing consumer preferences amid the rapid growth of online commerce.