International Journal Administration, Business & Organization

The Influence of The QRIS Payment Method on Purchase Decisions in Bandung State Polytechnic Students

Fahira Nur Pratiwi — Sat, 30 Dec 2023 14:43:22 +0000

The purpose of this study was to test and prove the effect of the QRIS payment method on purchasing decisions for Bandung State Polytechnic students. The population in this study were all active students at the Bandung State Polytechnic who had used QRIS with a sample of 110 respondents. The research method used is descriptive quantitative method, validity and reliability test, normality test, and simple linear regression analysis. Data collection was carried out by distributing questionnaires through the Google Form media to respondents. The results showed that the QRIS payment method had an effect on purchasing decisions for Bandung State Polytechnic students.

Analysis of Content Digital Marketing on Consumer Purchase Decisions of Tiktok Users Among Students in The City of Bandung

Afifah Indira Amanda Maharani — Sat, 30 Dec 2023 14:42:57 +0000

This research aims to determine the influence of digital marketing content on consumer purchasing decisions of TikTok users among students in the city of Bandung, Indonesia using data collection techniques using Google Form media which was distributed to 105 respondents. The results of this research show that Content Digital Marketing has a significant influence on Consumer Purchasing Decisions of TikTok Users among students in Bandung City, Indonesia.

The Effect Of Using GoPay Digital Wallet On Consumptive Behavior Of Bandung State Polytechnic Students

Putri Regina Maharani — Sat, 30 Dec 2023 14:42:34 +0000

The purpose of this study was to determine the effect of the use of digital wallets on the consumer behavior of students. This study was conducted at the Bandung State Polytechnic (Polban with a total of 110 respondents from engineering and non-engineering majors, both who have or are still using the GoPay digital wallet. This study used descriptive analysis, validity test, reliability test, correlation test, and simple regression. Data collection techniques through questionnaires with the media in the form of Google Forms that are distributed through social media and directly to respondents who meet the criteria. Based on the results of the research, it was obtained that 16.7% of consumptive behavior was influenced by the use of GoPay digital wallets, while 83.3% of consumptive behavior was influenced by other variables that were not discussed in this study. The results of this study show that the influence of the use of GoPay digital wallet on the consumptive behavior of Polban students is relatively low.

Factors Analysis that Influence Decisions on the Use of Digital Banks Among POLBAN Students

Elis Nisa Amalia — Sat, 30 Dec 2023 14:41:48 +0000

The purpose of this research is to find out the factors that influence the decisions of POLBAN students in using digital banks. This research was conducted at the Bandung State Polytechnic with 121 respondents from engineering and non-engineering majors. Data was collected through a questionnaire. Data analysis was carried out using the factor analysis method to find out what factors influence the decision to use digital banks among POLBAN students. The results of this study are that the decision to use digital banks among POLBAN students is at least influenced by three factors, namely reputation and security factors, convenience factors, and social factors.

Trust as Antecedent of Innovative Behavior in the Workplace

Yen Efawati — Sat, 30 Dec 2023 14:41:13 +0000

This study aims to analyze the factors determining individual innovative workplace behavior. Trust as an antecedent of innovative behavior mediated by knowledge sharing. The approach uses a quantitative approach with 120 respondents from 60 Muslim fashion industries in Indonesia. Hierarchical multiple regression analysis approaches were applied to test the research model. The analysis found that trust values significantly influence individual innovation behavior, which is mediated by knowledge sharing. This research highlights the influential role of promoting individual innovation behavior in management practices. It is shown that mutual trust between subordinates and coworkers needs to be improved. Also, openness and sustainable learning can be developed to improve individual innovation capabilities.