Analysis of Nano Store Consumer Behavior During The Covid-19 Pandemic (Case Study of Nano Store Consumers in Kabupaten Subang, Indonesia)
Abstract
The Corona virus has become a pandemic outbreak that has spread throughout the world since December
2019. This pandemic has affected all aspects of human life from social to economic stability. One type of
business that has been affected by the pandemic is a nano store. One of the things the authors highlight is
the behavior of nano store consumers during the Covid-19 pandemic. The author conducted research on a
of consumers in Subang Regency. The stages of consumer behavior include problem recognition,
evaluating alternatives, purchasing decisions, and post-purchase evaluation. This research was conducted
by distributing questionnaires to 100 respondents. Data processing from respondents' answers was carried
out with a quantitative approach using the SPSS version 24 application with descriptive statistical analysis,
the result was to know the mean and standard deviation. The results of the study indicate that consumer
behavior is still classified as rational (good criteria) because it puts forward needs, quality, and adjusts to
purchasing power.
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