Research Articles

• The Influence of Entrepreneurial Orientation and Market Orientation on Marketing Performance through Competitive Advantage

  Novi Satria Pradja, Iskandar; Rina Masruroh; Lita Santikawati, Yasir Maulana

  1-11

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• The Role of Hedonistic Buying Motivation, Shopping Lifestyle, and Brand Ambassador on Purchase Intentions of Blibli.com Marketplace Users in Kuningan Regency

  Wachjuni; Rina Masruroh, Aulia Nur Rahmawati ; Yasir Maulana

  12-21

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• Analysis of the Influence of Customer Reviews and Customer Trust on Customer Loyalty through Customer Satisfaction as an Intervening Variable

  Lili Fitriani; Tatang Rois, Sela Seliana

  22-28

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• The Role of Lifestyle, Advertising, and Discount on Impulsive Buying (Survey of Tokopedia Application Users in Kuningan Regency)

  Winda Oktaviani; Eeng Ahman, Munir Nur Komarudin; Nasser

  29-38

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• The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency)

  Dikdik Harjadi; Wely Hadi Gunawan; Tri Sukma Wijaya Wijaya

  39-51

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• Prediction Analysis of Buled Bread Production Using Holt's Exponential Smoothing

  Heru Budianto; Erlan Darmawan; Rio Andriyat Krisdiawan, Yasir Maulana

  52-61

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• The Influence of Leadership, Work Environment, Work Motivation on Work Discipline at PDAM Tirta Kamuning Kuningan District

  Pupu Syaiful Rahmat, Dede Djuniardi, Deri Prayudi, Apria Ade Surya

  62-70

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• The Role of English Language Skills in the Tourism Industry in the 4.0 Era in Kuningan District, West Java Province

  Erwin Oktoma; Dadang Solihat; Rina Masruroh

  71-81

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• The Role of English Language Proficiency in the Global Economy and Business Communication

  Vina Agustina; Nani Ronsani Thamrin; Erwin Oktoma

  82-90

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• Business English Literacy in Improving the Effectiveness of MSME Businesses

  Nani Thamrin, Dadang Solihat; Vina Agustiana

  91-100

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