Impact of Free Shipping Promotion on Product Purchase Decisions in E-Commerce Shopee During Covid-19 Pandemic

  • Quandizza Batrisyia Author
  • Sinari Maydena
DOI: https://doi.org/10.61242/ijabo.21.177
Keywords: E-commerce, Free Shipping Promotion, Purchase Decisions

Abstract

This study aims to determine how much influence the free shipping promo provided by Shopee ecommerce on purchasing decisions by Bandung State Polytechnic Students. The population in this study were all Shopee users who were Bandung State Polytechnic students, with a sample of this study amounting to 100 respondents. The data analysis technique used is simple regression analysis. The results showed that free promo shipping (X) had a positive influence and contributed 53% to the purchase decision (Y) of products in e-commerce Shopee

References

Chaniago, Harmon. (2020). Analisis Kualitas Pelayanan, Kualitas Produk, dan Harga pada Loyalitas

KonsumenNano Store. International Journal Administration, Business and Organization, 2020, Vol. 1 (2), 2020:59-69

Chaniago, Harmon (2021). Understanding purchase motives to increase revenue growth: A study of nanostores in Indonesia. Innovative Marketing , 17(4), 1-12.doi:10.21511/im.17(4).2021.01

Efawati, Y. and Harmon, H. (2018). The Strategies of Small Business in Floriculture

Industry. In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship (GCBME 2017) - Increasing Management Relevance and Competitiveness, pages 118-124

Gursida, Hari dan Harmon. (2017). Metode Penelitian Bisnis dan Keuangan. Bogor. PASPI.

Muharam, Hari., Chaniago, Harmon., Endraria, Endraria., Harun, Amran Bin. (2021). E-Service Quality,

Customer Trust And Satisfaction: Market Place Consumer Loyalty Analysis. Jurnal Minds:

Manajemen Ide dan InspirasiVol. 8, No.2. 2021: 237-254. DOI:10.24252/minds.v8i2.23224

Kotler, Philip. (2009). Prinsip-prinsip Manajemen Pemasaran. Jakarta: Salemba Empat.

Kotler, Philip & Gerry Armstrong, (2014): Principle Of Markeing, 15th edition new. New Jersey: Pearson Pretice Hall.

Sugiyono. (2010). Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta

Friska Silalahi dan Harmon Chaniago. (2020). Analisis Perubahan Perilaku KonsumenE-Commerce

Shopee Pada Masa Pandemi Covid 19 Di Kota Bandung. International Journal Administration, Business and Organization, Vol. 2 (1), 2021: 79-88

Tjiptono, F. (2008). Strategi Pemasaran, CV. Andi Offset, Yogyakarta.

Published
2021-10-30
How to Cite
Batrisyia, Q., & Sinari Maydena. (2021). Impact of Free Shipping Promotion on Product Purchase Decisions in E-Commerce Shopee During Covid-19 Pandemic. International Journal Administration, Business & Organization, 2(2), 12-19. https://doi.org/10.61242/ijabo.21.177
Issue
Vol. 2 No. 2 (2021): IJABO
Section
Research Articles

Copyright (c) 2021 Quandizza Batrisyia, Sinari Maydena

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright Notice

Authors retain copyright to their articles, excluding any third-party images and other material that are subject to copyright by their respective owners.

By submitting the manuscript to the International Journal Administration, Business & Organization (IJABO), the author agrees to this policy.  No special document approval is required.

  1. All the author(s) agree the above article for publication in the Journal «International Journal Administration, Business & Organization (IJABO)».
  2. The above-mentioned article is the author(s)’ original work and has not been published before and is not currently under consideration for publication elsewhere.
  3. All the author(s) agree with the journal’s «International Journal Administration, Business & Organization (IJABO)»  
  4. The Article was not submitted for review to another journal while under review by this journal and will not be submitted to any other journal.
  5. I/we have given final approval of the submitted manuscript.
  6. The Article contain no libelous or other unlawful statements and do not contain any materials that violate any personal or proprietary rights of any other person or entity.
  7. The author(s) no conflict of interest that may affect the integrity and the validity of the findings presented in it.
  8. I/we have obtained written permission from copyright owners for any excerpts from copyrighted works that are included and have credited the sources in the Article.
  9. If I/we am using any personal details or images of patients, research subjects or other individuals, I have obtained all consents required by applicable law and complied with the publisher’s policies relating to the use of such images or personal information.
  10. All Authors are aware that they can deposit (self-archive) (a) submitted article, (b) accepted for publication article or (c) the final published version of the article in any suitable source (e.g., institutional or other specialized repositories, personal websites, etc.) without embargo period. In case of self-archiving authors should also acknowledge the Publisher and the Publication and deposit an URL to the article (if available).

Licence

International Journal Administration, Business & Organization (IJABO) is published under the terms of the Creative Commons Attribution- ShareAlike 4.0 Internasional license (CC BY-SA 4.0). This license permits anyone to:.

Sharing - copy and redistribute this material in any form or format;
Adaptation - modify, modify, and make derivative works of this material for any purpose.

Attribution - You must include the appropriate name, include a link to the license, and state that changes have been made. You may do this in a manner that is appropriate, but not implying that the licensor endorses you or your use.

Share Alike - If you compose, modify, or make derivative works of this material, you must distribute your contributions under the same license as the original material.