Consumer Behavior Analysis on Shopee's E-commerce Purchase Decisions during the Covid-19 pandemic

  • Yovita Sari Politeknik Negeri Bandung
  • Yohana Helena Department of Business Administration, Politeknik Negeri Bandung, Indonesia
DOI: https://doi.org/10.61242/ijabo.21.179
Keywords: Changes in Consumer Behavior, E-Commerce, Pandemic

Abstract

As technology develops today, human life is made easier. During the Pandemic era that was hitting the world, technology played an important role in people's lives. The influence of the pandemic has also changed people's lifestyles, such as changes in consumer behavior who now prefer to use E-Commerce during the Pandemic. With E-Commerce, the process of business transactions is easier, more practical and safer.

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Published
2021-10-30
How to Cite
Sari, Y., & Yohana Helena. (2021). Consumer Behavior Analysis on Shopee’s E-commerce Purchase Decisions during the Covid-19 pandemic. International Journal Administration, Business & Organization, 2(2), 33-47. https://doi.org/10.61242/ijabo.21.179
Issue
Vol. 2 No. 2 (2021): IJABO
Section
Research Articles

Copyright (c) 2021 Yohana Helena, Yovita Sari

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