Self-Isolation Intention Analysis of Unusual Purchasing Behavior During Covid-19 in the case of E-Commerce

  • Disya Intan Politeknik Negeri Bandung
  • Afifah Hasna Auliya Department of Business Administration, Politeknik Negeri Bandung, Indonesia
DOI: https://doi.org/10.61242/ijabo.21.181
Keywords: Self-Isolation Intention, Panic Buying, E-commerce,, Covid-19 Pandemic

Abstract

During the Covid-19 pandemic, Indonesian were advised to carry out self-isolation intentions The purpose of this study is to find which led to everyone making unusual purchases. Through this background, the purpose of this study is to see the effect of self-isolation on unusual purchasing behavior in e-commerce in Indonesia during the Covid-19 pandemic. From the results of research conducted by researchers using descriptive methods with a quantitative approach, through distribution Questionnaire to 120 respondents, it can be seen that the isolation carried out has a significant effect on unusual purchases (panic buying). This research is expected to provide information, especially for e-commerce so that it can react better to situations in the future.

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Published
2021-10-30
How to Cite
Disya Intan, & Afifah Hasna Auliya. (2021). Self-Isolation Intention Analysis of Unusual Purchasing Behavior During Covid-19 in the case of E-Commerce. International Journal Administration, Business & Organization, 2(2), 48-58. https://doi.org/10.61242/ijabo.21.181
Issue
Vol. 2 No. 2 (2021): IJABO
Section
Research Articles

Copyright (c) 2021 Disya Intan, Afifah Hasna Auliya

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