The Effect of Cashless Payment Facilities in The Dipatiukur Culinary Area of Bandung City on Consumer Satisfaction
Abstract
The growth of Small and Medium Enterprise (SME) in Indonesia is increasing day by day, this has resulted in SME’s owners having to give their best in order to satisfy consumers and increase their business potential. There are several things that can support the fulfillment of customer satisfaction, one of which is providing the facilities needed by consumers. Considering the development of an all-digital era, many people are now switching to using cashless transaction facilities to speed up the transaction process. Thus, the research was conducted to find out how the implementation of cashless payment facilities and its effect on consumer satisfaction. Researchers used a descriptive method with a quantitative approach through data, which was obtained from filling out questionnaires by consumers in the Dipati Ukur culinary area of Bandung City as many as 106 respondents. The analysis technique used is descriptive analysis test, normality test, linearity test, heteroscedasticity test, simple linear regression test, coefficient of determination test, and hypothesis testing using IBM SPSS 23 software. Based on the results of data analysis, it can be concluded that there is a positive influence between cashless payment facilities to customer satisfaction. This means that if the application of cashless payment facilities is optimized, then customer satisfaction will also increase.
References
Astarina, S. (n.d). 3 Keuntungan Menjadi Cashless Society, Sudah Merasakannya? Retreieved from https://koinworks.com/blog/keuntungan-menjadi-cashless-society/
Chaniago, H. (2021a). The Effect of Small Business Innovation and the Role of Government on the Environment: Evidence from Indonesia. International Journal of Energy Economics and Policy. https://doi.org/10.32479/ijeep.11808. https://www.econjournals.com/index.php/ijeep/article/view/11808
Chaniago, Harmon. (2021b). Manajemen Ritel & Implemetasinya. Bandung, Indonesia: Edukasi Riset Digital, PT
Chaniago, Harmon. (2022). Purchase Motives of Retail Consumers Nanostores: Evidence from Indonesia. Quality - Access to Success. DOI: 10.47750/QAS/23.186.13. https://www.calitatea.ro/EN/DefaultCalitatea.aspx
Harfika, J. & Abdullah, N. (2017). Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Pasien Pada Rumah Sakit Umum Kabupaten Aceh Barat Daya. Balance, 14(1), 44-56.
Kim, W. H., Cho, J. L., & Kim, K. S. (2019). The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers’ gender and age. Journal of Hospitality and Tourism Management, 39, 212–218. https://doi.org/10.1016/J.JHTM.2019.03.001
Kotler, P, et all. (2019). Marketing Management. New York : Pearson Education
Kusuma, R. W. (2021). Pengaruh Kualitas Produk, Harga, Fasilitas Dan Emosional Terhadap Kepuasan Pelanggan. Jurnal Ilmu dan Riset Manajemen (JIRM), 4(2).
Novyantri, R. & Setiawardani, M. (2021). Pengaruh E-Service QualityTerhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Dompet Digital Dana (Studi Pada Pengguna Dana). International Journal Administration, Business & Organization, 2(3): 49-58.
Rachmat & Juhandi, N. (2020). Urgensi Kualitas Pelayanan Bagi Penumpuang Transportasi. International Journal Administration, Business & Organization, 1(1): 41-48
Razak, AA & Shamsudin, MF. (2019). The Influence of Atmospheric Experience on Theme Park Tourist’s Satisfaction and Loyalty in Malaysia. International Jjaournal of Innovation, Creativity and Change, 6(9): 10–20.
Rusmayanti, D. S. & Agustin, S. (2021). Pengaruh Electronic Word of Mouth Di Tiktok Terhadap Minat BeliKonsumen DiShopee Pada Era Pandemi Covid-19 Di Kota Bandung. International Journal Administration, Business & Organization, 2(3): 31-38
Tee, H. & Ong, H. (2106). Cashless Payment And Economic Growth. Journal Tee and Ong Financial Innovation, 2(4). DOI: 10.1186/s40854-016-0023-z
Copyright (c) 2022 Nanda Selvia
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish in this journal agree to the following terms:
- The authors confirm that they are the authors of the submitted article, which will be published (online) in the journal IJABO (International Journal Administration, Business & Organization) by the Asosiasi Ahli Administrasi Indonesia (A3i), Bandung, Indonesia. The author’s name will be evident in the article. The publisher makes all decisions regarding the layout and distribution of the work.
- Authors guarantee that the work is their own original creation and does not infringe any statutory or common-law copyright or any proprietary right of any third party. In case of claims by third parties, authors commit themself to defend the interests of the publisher and shall cover any potential costs.
- Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). This license allows the redistribution and reuse of papers provided the authorship is properly credited.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., posting it to an institutional repository or publishing it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as this can lead to productive exchanges and earlier and greater citations of published work.
