Visitor Perceptions and Development Strategies for the Kanaga Hill Natural Tourism Object, Mount Ciremai National Park

  • Yayan Hendrayana Universitas Kuningan
  • Ridwan Purnama Universitas Kuningan
  • Ilham Adhya Universitas Kuningan
Keywords: Kanaga Hill, Visitor Perception, Development Strategy

Abstract

The purpose of this study was to determine visitor perceptions and development strategies for the Kanaga Hill tourism object. The method used is purposive sampling while for data analysis using a Likert scale and SWOT analysis. The results of visitors' perceptions of the Kanaga Hill tourism object produce a good scale value while for the development strategy: Kanaga Hill tourism object provides opportunities for the community to grow a better economy. The use of Kanaga Hill tourist objects for educational and research facilities. Adequate accessibility for tourists who visit. Promotion that has been going well to attract tourists to visit. The perception of visitors to Kanaga Hill tourism object is good from three variables, while for the development strategy there are four alternatives SO strategies that can be used are Kanaga Hill tourism objects provide opportunities for the community to grow a better economy and the use of Kanaga Hill tourism objects for educational and research facilities. Accessibility is adequate for visiting touristsand Promotion that has gone well to attract tourists to visit.

References

Abram, S., & Waldren, J. (2021). Introduction: Tourists and tourism—Identifying with people and places. In Tourists and tourism (pp. 1-11). Routledge.

Agustiana, H. S., Supartono, T., & Hendrayana, Y. (2019). Potensi Ekowisata Di Blok Pasir Batang Resort Darma Taman Nasional Gunung Ciremai. Wanaraksa, 13(02). https://doi.org/10.25134/wanaraksa.v13i02.4681

Akbar, I., & Manalu, V. G. (2023). Online Purchase Intention of E-Commerce Consumers West Java: Application of the Extended Technology Acceptance Model. Enrichment: Journal of Management, 13(5), 3580-3587.

Azizah, S. N., & Muhfiatun, M. (2018). Pengembangan ekonomi kreatif berbasis kearifan lokal pandanus handicraft dalam menghadapi pasar modern perspektif ekonomi syariah (Study Case di Pandanus Nusa Sambisari Yogyakarta). Aplikasia: Jurnal Aplikasi Ilmu-ilmu Agama, 17(2), 63-78.

Batara, Y., & Rifanjani, S. (2019). Penilaian obyek wisata dan karakteristik pengunjung Pantai Air Mata Permai Desa Sungai Awan Kecamatan Muara Pawan Kabupaten Ketapang. Jurnal Hutan Lestari, 7(1).

Chan, C. S., Peters, M., & Pikkemaat, B. (2019). Investigating visitors’ perception of smart city dimensions for city branding in Hong Kong. International Journal of Tourism Cities, 5(4), 620-638. https://doi.org/10.1108/IJTC-07-2019-0101

Chong, K. Y., & Balasingam, A. S. (2019). Tourism sustainability: Economic benefits and strategies for preservation and conservation of heritage sitesin Southeast Asia. Tourism Review, 74(2), 268-279.

Derman, G. S. (2021). Perception management in the media. International Journal of Social and Economic Sciences, 11(1), 64-78.

Fatmasari, D., Harjadi, D., & Hamzah, A. (2022). Error Correction Model Approach As A Determinant of Stock Prices. TRIKONOMIKA, 21(2), 84-91.

Fatmasari, D., Harjadi, D., & Hidayat, A. (2022). Analysis of Economic Improvement to Reduce Poverty in 2016-2020. Khazanah Sosial, 4(4), 757-764.

Fitriani, L. K. (2016). Analysis influence of proactivity power business, market orientation, and competitive advantage toward marketing performance. APMBA (Asia Pacific Management and Business Application), 4(2), 48-58.

Gunawan, W. H., & Wachyuni, W. (2020). Information Technology and Market Orientation on the Competitiveness and Performance of a Kuningan's Tourism Activity. Jurnal Minds: Manajemen Ide dan Inspirasi, 7(2), 105-116.

Harjadi, D., & Gunardi, A. (2022). Factors affecting eco-friendly purchase intention: subjective norms and ecological consciousness as moderators. Cogent Business & Management, 9(1), 2148334.

Harjadi, D., & Nurfatimah, S. (2021). Brand Switching Behavior From Samsung To Oppo Among Millenials. Trikonomika, 20(1), 41-46.

Hendrayana, Y., Supartono, T., Adhya, I., Ismail, A. Y., & Kosasih, D. (2021, July). Distribution and association of Ficus spp in the shrubs area of Gunung Ciremai National Park Indonesia. In IOP Conference Series: Earth and Environmental Science (Vol. 819, No. 1, p. 012078). IOP Publishing.

Ismail, T., & Yusuf, R. (2021). Pengaruh kualitas pelayanan terhadap kepuasan pelanggan kantor indihome gegerkalong di kota bandung. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 5(3), 413-423.

Manalu, V. G., Adzimatinur, F., & Rahimi, F. (2022). Peran Mediasi Environtmental Scanning Pada Orientasi Kewirausahaan Dan Kinerja Ukm: Implementasi Ukm Di Jawa Barat Dan Jawa Tengah. AdBispreneur: Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan, 7(2).

Manalu, V. G., Rahimi, F., & Akbar, I. (2023). Entrepreneurial Orientation and Product Innovation Performance of MSMEs in West Java: Foresight Capabilities as a Mediating Variable. Khazanah Sosial, 5(3), 508-519.

Meilani, M. M., Andayani, W., Faida, L. R. W., & Maryudi, A. (2019, December). Ecotourism in Sebangau National Park: An avenue to enhance local community livelihoods while protecting the ecosystem. In IOP Conference Series: Earth and Environmental Science (Vol. 399, No. 1, p. 012112). IOP Publishing.

Nian, S., Chen, M., Zhang, X., Li, D., & Ren, J. (2023). How outstanding universal value attractiveness and tourism crowding affect visitors’ satisfaction?. Behavioral Sciences, 13(2), 112. https://doi.org/10.3390/bs13020112.

Nurlaila, A., Karyaningsih, I., Kosasih, D., Adhya, I., Giwantara, M., & Walinda, W. (2024). Perbanyakan Mikoriza Indigenus Taman Nasional Gunung Ciremai dengan Berbagai Tanaman Inang. Jurnal Ilmu Pertanian Indonesia, 29(1), 90-98.

Paes, L. A. B., Bezerra, B. S., Deus, R. M., Jugend, D., & Battistelle, R. A. G. (2019). Organic solid waste management in a circular economy perspective–A systematic review and SWOT analysis. Journal of Cleaner Production, 239, 118086.

Pandit, R. (2017). Social perception and impression management in relation to Attribution Theory and individual decision making from development perspectives. International Journal of Science and Research, 6(9), 1955-1963.

Sari, S. C., & Rosyidi, S. (2023). The Effect Of Product Diversity, Tourist Attractions, Pricing And Service Quality Mediated By Customer Satisfaction On Tourist Loyalty To Tourist Attraction (Case Study on Mbrumbung Market Tourists, Rembang Regency). Jurnal Ekonomi, 12(3), 639-649.

Siregar, Z. M. E., Masruroh, R., Syamsuri, A. R., Jaya, R. I. K., & Adam, D. H. (2022). Locus of Control on Pro-Environmental Behavior: The Role of Attitude toward Pro-Environmental Behavior. International Journal of Social Science and Business, 6(3), 416-425.

Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable development, 29(1), 259-271.

Supartono, T., Adhya, I., Hendrayana, Y., Kosasih, D., & Yudayana, B. (2021, July). Use of faecal pellet count method in estimating population density of mammals in Gunung Ciremai National Park. In IOP conference series: Earth and environmental science (Vol. 819, No. 1, p. 012079). IOP Publishing.

Supartono, T., Adhya, I., Kosasih, D., & Wildani, W. (2023). Tree species diversity adapted to Pinus merkusii forests in Gunung Ciremai National Park, West Java, Indonesia. Biodiversitas Journal of Biological Diversity, 24(8).

Syahwaldi, M., Sadida, A., Aliyah, A., Siregar, E., Wijaya, A. W., Fadia, S., ... & Sari, M. (2024). Peran Masyarakat Lokal dalam Pengelolaan Daya Tarik Wisata Alam Arung Jeram Papulangi Kabupaten Gorontalo Uatar. Tarbiatuna: Journal of Islamic Education Studies, 4(2), 589-602.

Utarki, S., Pratama, E. A., & Hellyana, C. M. (2020). Sistem Informasi Pariwisata Berbasis Website Pada Taman Nasional Gunung Ciremai Jawa Barat. Indonesian Journal on Software Engineering (IJSE), 6(1), 19-32. https://doi.org/10.31294/ijse.v6i1.7950

Winarno, G. D., Harianto, S. P., & Fitriana, Y. R. (2020). Analisis potensi dan persepsi wisatawan dalam implementasi sapta pesona di objek wisata belerang simpur Desa Kecapi. belantara, 3(2).

Yin, J., Cheng, Y., Bi, Y., & Ni, Y. (2020). Tourists perceived crowding and destination attractiveness: The moderating effects of perceived risk and experience quality. Journal of Destination Marketing & Management, 18, 100489. https://doi.org/10.1016/j.jdmm.2020.100489.

Published
2024-08-14
How to Cite
Hendrayana, Y., Purnama, R., & Adhya, I. (2024). Visitor Perceptions and Development Strategies for the Kanaga Hill Natural Tourism Object, Mount Ciremai National Park. International Journal Administration, Business & Organization, 5(2), 14-25. https://doi.org/10.61242/ijabo.24.413
Section
Research Articles