The Relationship Between Digital Wallets and the Increase in Consumptive Behaviour of X University Students in Bandung City

  • Keyzha Azzahra Politeknik Negeri Bandung
  • Rahma Nurul Aulia Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.24.438
Keywords: e-wallet, consumptive behavior, student of X University

Abstract

The purpose of the study was to analyze the influence e-wallet has on student consumptive behaviour. This research was conducted at X University in Bandung with 99 respondents from various study programs. The method used is descriptive quantitative, with data collected through questionnaires using G-form media distributed to active students who have used or often use e-wallets. Analyzed the data with a simple regression method to determine the level of influence using software SPSS and Smart PLS. The results revealed that the use of e-wallets with elements related to self-efficacy, trust, benefits, and ease of use has a significant positive impact of 82.2% on consumptive behaviour.  However, there are other factors outside of this research model that affect 17.8%, assuming that peer pressure, lifestyle, and social environment are additional indications that affect consumptive behaviour. These findings not only help students become wiser in using e-wallets and avoid excessive consumption patterns, but also encourage universities to organize financial literacy programs. In addition, these findings also provide insight for e-wallet service providers to design more responsible promotions and support the use of e-wallets for important needs such as education and investment.

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Published
2024-12-30
How to Cite
Azzahra, K., & Aulia, R. N. (2024). The Relationship Between Digital Wallets and the Increase in Consumptive Behaviour of X University Students in Bandung City . International Journal Administration, Business & Organization, 5(5), 51-63. https://doi.org/10.61242/ijabo.24.438
Issue
Vol. 5 No. 5 (2024): IJABO
Section
Research Articles

Copyright (c) 2024 Keyzha Azzahra; Rahma Nurul Aulia

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