Vol. 7 No. 2 (2026): IJABO (in process)

Research Articles

• Customer Satisfaction in Services Sector: The Strategic Interaction Between Service Quality, Price Perception and Perceived Value in Makeup Rahmah

  Rahmah Nuryani, Hari Muharam, Sufrin Hannan

  1-14

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• The Dynamics of Interaction and the Meaning of Presence in a Digital Work Environment: Efforts to Maintain Human Values in the Modern Workplace

  Thalita Putri Jaelani, Hana Fauziah Rahayu

  15-29

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• From Risk Neutral to Risk Taker: A Case Study of Credit Risk Deterioration in Indonesian Regional Development Bank

  Thiar Cnur, Herdyana, Hari Gursida

  30-48

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• A New Paradigm of Digital Payment Satisfaction: Empirical Evidence of Holistic Transaction Behavior among Digital Natives in Bandung City

  Akbar Fadhl Ramadhan; Evan Ferdinand , Fazril Muhammad Mursyidan , Rakha Yathaqi Witsqa

  49-68
• The Effect of Organizational Culture on Employee Performance through Work Motivation and Job Satisfaction

  Saji Saputra, Yayan Hadiyat, Herdiyana

  69-85

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• Digital Marketing in Forming Preferences and Decisions to Purchase Local Skincare among Generation Z Women in Bandung City

  Nazwa Sabila, Thalita Putri Jaelani, Nandini Aquila Lukito; Happy Paramita

  86-99

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• Competence-Based Leadership in Indonesian Hospital Settings: A Qualitative Study of Operational Coordination and Digital Adaptation

  Budi Santoso, Rian Andriani, Yen Efawati

  100-112

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• The Impact of Flash Sales, Free Shipping, and Price Discounts on Impulse Buying Behavior among Gen Z Consumers

  Mirelle Gavania Addiba; Muhammad Rizky Effendi, Rhesyakha Syadza Syach; Nindya Anindita Husnaa Tanaya Dahlan

  113-129

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• Service Quality, Product Quality, and Customer Satisfaction as Predictors of Customer Loyalty: Evidence from an Internet Service Provider in Indonesia

  Yogo Prawiro Derijo, Agus Setyo Pranowo, Sufrin Hannan

  147-169

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• Exploring the Interplay of Professionalism and Organizational Commitment in Enhancing Human Resource Productivity: Evidence from a Military Hospital

  Wahyuddin Bagenda, Mira Veranita, Rinawati

  170-184

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• Employee Competence and Job Placement as Determinants of Employee Performance in Local Government: Evidence from the Department of Manpower, Bandung Regency

  Dyah Bayu Framesthi, Mira Veranita

  185-197

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• The Effect of Cashless Lifestyle on the Consumption Behavior of Generation Z

  Nazla Annindya Renanta; Rahma Ardiyanti; Faiza Nur Muthmainah, Marcha Dwi Yuliana

  130-146

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