Analysis of Changes in Shopee's E-Commerce Consumer Behavior During the Covid 19 Pandemic in Bandung City

  • Friska Silalahi Politeknik Negeri Bandung
  • Harmon Chaniago Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.21.161
Keywords: Change in Consumer Behavior, Pandemic Covid-19

Abstract

Currently (2021), the world is being hit by the COVID-19 pandemic. Almost all sectors are affected,
not only health. Restrictions on community activities have an effect on business activities which in
turn have an impact on the economy. because of that all started using digital media to carry out their
activities. Likewise, fulfilling daily needs as much as possible is done online which causes changes in
consumer behavior in e-commerce. This study aims to determine whether there has been a change in
consumer behavior, and how the behavior of Shopee consumers changed during the Covid 19
pandemic in Bandung. The research method used is descriptive method and quantitative approach. By
using survey research by distributing questionnaires. This study found 5 factors that influence changes
in shopee consumer behavior in Bandung, Indonesia

References

Ahmad & Syarif, Umar. (2020). Faktor- Faktor yang Menentukan Loyalitas Pelanggan. Internasional Journal Administration, Business and Organization. Vol.1 (1): 12-13

Gursida, H., & Harmon. (2017). Metode Penelitian Bisnis dan Keuangan Konsep dan Implementasinya. Bogor: Paspi.

Jahja, Handhika. (2020). Shopee sebut PSBB Pengaruhi Tren Belanja Orang Indonesia.

Kotler, Philip & Keller, Kevin Lane . (2009). Manajemen Pemasaran. Edisi ke 13. Jakarta: Erlangga

Kotler, Philip. (2002), Manajemen Pemasaran, Edisi Millenium, Jilid 2, PT Prenhallindo, Jakarta

Mangkunegara, A.A. Anwar Prabu. (2002). Manajemen Sumber Daya Manusia.Perusahaan. Bandung: PT. Remaja Rosdakarya.

Nagaraja, R & Girish, S 2016. Consumer Buying Decision Process in Indian Organized Retail Industry - Characterization of Male and Female Respondents. International Review of Management and Marketing 6(4):200-204

Novia & Chaniago. (2016). Faktor Penentu Perilaku Impulsive Buying Pada Fashion Business di Kota Bandung. Jurnal Bisnis dan Investasi, Vol 2 (3) Des 2016.

Peter, J. Paul & Olson, Jerry C.. (1999). Consumer Behavior, Perilakukonsumen dan Strategi Pemasaran.Jilid kedua, Edisi Keempat. Terjemahan Damos Sihombing dan Peter Remy Yossi Pasla. Jakarta: Erlangga.

Philip Kotler, 2002, Manajemen Pemasaran, Edisi Millenium, Jilid 2, PT Prenhallindo, Jakarta

Schiffman dan Kanuk. 2008. Perilaku konsumen. Edisi 7. Jakarta: Indeks

Vermaat, Shelly Cashman. (2007). Discovering Computers: Menjelajah Dunia Komputer Fundamental, Edisi 3, Jakarta: Salemba Infotek, 2007

Wilkie, W.L (1990), “Consumer Behavior”, 2nded., John Wiley & Sons. New York

Published
2021-04-27
How to Cite
Silalahi, F., & Harmon Chaniago. (2021). Analysis of Changes in Shopee’s E-Commerce Consumer Behavior During the Covid 19 Pandemic in Bandung City. International Journal Administration, Business & Organization, 2(1), 79-88. https://doi.org/10.61242/ijabo.21.161
Issue
Vol. 2 No. 1 (2021): IJABO
Section
Research Articles

Copyright (c) 2021 Friska Silalahi, Harmon Chaniago

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish in this journal agree to the following terms:

  1. The authors confirm that they are the authors of the submitted article, which will be published (online) in the journal IJABO (International Journal Administration, Business & Organization) by the Asosiasi Ahli Administrasi Indonesia (A3i), Bandung, Indonesia. The author’s name will be evident in the article. The publisher makes all decisions regarding the layout and distribution of the work.
  2. Authors guarantee that the work is their own original creation and does not infringe any statutory or common-law copyright or any proprietary right of any third party. In case of claims by third parties, authors commit themself to defend the interests of the publisher and shall cover any potential costs.
  3. Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). This license allows the redistribution and reuse of papers provided the authorship is properly credited.
  4. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., posting it to an institutional repository or publishing it in a book), with an acknowledgment of its initial publication in this journal.
  5. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as this can lead to productive exchanges and earlier and greater citations of published work.