Analysis of Changes in Shopee's E-Commerce Consumer Behavior During the Covid 19 Pandemic in Bandung City

  • Friska Silalahi Politeknik Negeri Bandung
  • Harmon Chaniago Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.21.161
Keywords: Change in Consumer Behavior, Pandemic Covid-19

Abstract

Currently (2021), the world is being hit by the COVID-19 pandemic. Almost all sectors are affected,
not only health. Restrictions on community activities have an effect on business activities which in
turn have an impact on the economy. because of that all started using digital media to carry out their
activities. Likewise, fulfilling daily needs as much as possible is done online which causes changes in
consumer behavior in e-commerce. This study aims to determine whether there has been a change in
consumer behavior, and how the behavior of Shopee consumers changed during the Covid 19
pandemic in Bandung. The research method used is descriptive method and quantitative approach. By
using survey research by distributing questionnaires. This study found 5 factors that influence changes
in shopee consumer behavior in Bandung, Indonesia

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Published
2021-04-27
How to Cite
Silalahi, F., & Harmon Chaniago. (2021). Analysis of Changes in Shopee’s E-Commerce Consumer Behavior During the Covid 19 Pandemic in Bandung City. International Journal Administration, Business & Organization, 2(1), 79-88. https://doi.org/10.61242/ijabo.21.161
Issue
Vol. 2 No. 1 (2021): IJABO
Section
Research Articles

Copyright (c) 2021 Friska Silalahi, Harmon Chaniago

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