Analysis of the Effect of Using Food Delivery Services Applications on the Sales of SMEs During the COVID-19 Pandemic (Study in Bandung City)

  • Alinda Devi Sofia Politeknik Negeri Bandung
  • Septhara Adhityo Rohman Politeknik Negeri Bandung
  • Harmon Chaniago Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.21.64
Keywords: SME's, Food Delivery Services Application, Sales Increase

Abstract

The COVID-19 pandemic that is currently striking has forced some businesses to reduce their business activities and some even have to close their businesses. One of the businesses that is directly affected is the culinary field of Small and Medium Enterprises. However, the application of food delivery services is like an oasis for business people, people still use this service to fulfil their needs. The purpose of this study was to see how much influence the use of food delivery services applications for Small and Medium Enterprises during the COVID-19 pandemic. The method used in simple linear regression analysis.

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Published
2021-04-27
How to Cite
Alinda Devi Sofia, Septhara Adhityo Rohman, & Harmon Chaniago. (2021). Analysis of the Effect of Using Food Delivery Services Applications on the Sales of SMEs During the COVID-19 Pandemic (Study in Bandung City) . International Journal Administration, Business & Organization, 2(1), 44-50. https://doi.org/10.61242/ijabo.21.64
Issue
Vol. 2 No. 1 (2021): IJABO
Section
Research Articles

Copyright (c) 2021 Alinda Devi Sofia, Septhara Adhityo R, Harmon Chaniago

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