Analysis of Nano Store Consumers Behavior in Bandung During Covid-19 Pandemic Period

  • Alan Mathew Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.21.162
Keywords: Covid-19, Nano Store, Consumer Behavior

Abstract

The Covid-19 pandemic affects many aspects of life, one of which is the economic sector. Almost all
businesses in the world have been affected by the Covid-19 pandemic. The impact was felt on the smallest
businesses, namely the nano store. One of the things that businesses have been affected by this pandemic
is the behavior of consumers. The purpose of this study is to determine the consumer behavior of nano
stores in the city of Bandung during the Covid-19 pandemic. The method used in this study is a qualitative
descriptive analysis method with data collection techniques using a closed questionnaire by determining
the number of samples using an internal approach. The number of samples in this study were 106
respondents. The results of this study indicate that the consumer behavior of Bandung's-Indonesia nano
stores during the Covid-19 pandemic was quite influenced by the Covid-19 pandemic.

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Published
2021-04-27
How to Cite
Mathew, A. (2021). Analysis of Nano Store Consumers Behavior in Bandung During Covid-19 Pandemic Period. International Journal Administration, Business & Organization, 2(1), 89-101. https://doi.org/10.61242/ijabo.21.162
Issue
Vol. 2 No. 1 (2021): IJABO
Section
Research Articles

Copyright (c) 2021 Alan Mathew

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