Research Articles

• The Influence of Entrepreneurial Orientation and Market Orientation on Marketing Performance through Competitive Advantage

  Novi Satria Pradja, Iskandar; Rina Masruroh; Lita Santikawati, Yasir Maulana

  1-11

  • PDF
• The Role of Hedonistic Buying Motivation, Shopping Lifestyle, and Brand Ambassador on Purchase Intentions of Blibli.com Marketplace Users in Kuningan Regency

  Wachjuni; Rina Masruroh, Aulia Nur Rahmawati ; Yasir Maulana

  12-21

  • PDF
• Analysis of the Influence of Customer Reviews and Customer Trust on Customer Loyalty through Customer Satisfaction as an Intervening Variable

  Lili Fitriani; Tatang Rois, Sela Seliana

  22-28

  • PDF
• The Role of Lifestyle, Advertising, and Discount on Impulsive Buying (Survey of Tokopedia Application Users in Kuningan Regency)

  Winda Oktaviani; Eeng Ahman, Munir Nur Komarudin; Nasser

  29-38

  • PDF
• The The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency) Survey of Aerostreet Shoe Consumers in Kuningan Regency

  Dikdik Harjadi; Wely Hadi Gunawan; Tri Sukma Wijaya Wijaya

  39-51

  • PDF
• Prediction Analysis of Buled Bread Production Using Holt's Exponential Smoothing

  Heru Budianto; Erlan Darmawan; Rio Andriyat Krisdiawan, Yasir Maulana

  52-61

  • PDF
• The Influence of Leadership, Work Environment, Work Motivation on Work Discipline at PDAM Tirta Kamuning Kuningan District

  Pupu Syaiful Rahmat, Dede Djuniardi, Deri Prayudi, Apria Ade Surya

  62-70

  • PDF
• The Role of English Language Skills in the Tourism Industry in the 4.0 Era in Kuningan District, West Java Province

  Erwin Oktoma; Dadang Solihat; Rina Masruroh

  71-81

  • PDF
• The Role of English Language Proficiency in the Global Economy and Business Communication

  Vina Agustina; Nani Ronsani Thamrin; Erwin Oktoma

  82-90

  • PDF
• Business English Literacy in Improving the Effectiveness of MSME Businesses

  Nani Thamrin, Dadang Solihat; Vina Agustiana

  91-100

  • PDF