Analysis Consumer Buying Interest of Shopee E-Commerce During the Covid-19 Pandemic: A Study on Consumers in Bandung City, Indonesia
Abstract
Buying interest is how likely consumers buy a brand and services or how likely consumers switch from one brand to another brand. Consumer buying interest is crucial in buying interest due to a company because interest in buying is done step that consumers before planning to buy a product. The phenomenon of this research is about how much buying interest of Shopee E-Commerce consumers during the covid-19 pandemic around Bandung. The research method is using quantitative descriptive to describe a phenomenon, event, symptom, and incident that occurs factually, systematically, and accurately. Quantitative research methods are used on the data obtained from the results of the questionnaire answers that have been distributed and carried out to analyze data in the form of numbers and calculations using statistical methods. The sample used was 112 Shopee E-Commerce consumers around the City of Bandung at random, data testing was carried out including validity, reliability, and descriptive tests using a formula based on average. The results of the descriptive study reveal that the buying interest of Shopee E-Commerce consumers during the covid-19 pandemic around Bandung City was appertain high.
References
Ahmad dan Umar Syarif. (2020). Faktor-Faktor yang Menentukan Loyalitas Pelanggan, International Journal Administration, Business & Organization, 2020, Vol. 1 (1) : 10-17.
Aris Munandar, & Yen Efawati. (2020). Identification on Brand Loyalty : (Study on Honda motorcycle namely Mega Pro). International Journal Administration, Business & Organization, 1(1), 25-31. Retrieved from https://ijabo.a3i.or.id/index.php/ijabo/article/view/21
Chaniago, H., & Sayuti, A. M. (2019). Peran Adopsi Teknologi Social Media Terhadap Niat Berwirausaha Mahasiswa . Jurnal Riset Bisnis Dan Investasi, 5(3), 24 - 35. https://doi.org/10.35313/jrbi.v5i3.1578
Chaniago, Harmon (2021). Understanding purchase motives to increase revenuegrowth: A study of nanostores in Indonesia. Innovative Marketing , 17(4), 1-12.doi:10.21511/im.17(4).2021.01
Efawati, Y., & Nanang Juhandi Hermawan. (2020). Making Sense Of The “Product Attributes” Trends: A Review Of Consumers Drink Choice Behavior And Industry Implications. International Journal Administration, Business & Organization, 1(2), 28-37. Retrieved from https://ijabo.a3i.or.id/index.php/ijabo/article/view/35
Ferdinand. (2002). Metode Penelitian Manajemen: Pedoman penelitian untuk Skripsi, Tesis, dan Desertasi Ilmu Manajemen. Semarang: Badan Penerbit Universitas Diponegoro.
Farida Sartika, & Luluh Abdillah. (2020). Identification on Product Segmentation, Demography, Psychography, and The Impacts on Buying Decision. International Journal Administration, Business & Organization, 1(1), 49-55. Retrieved from https://ijabo.a3i.or.id/index.php/ijabo/article/view/24
Gursida, Hari & Harmon. (2017). Metode Penelitian Bisnis dan Keuangan. Bogor. PASPI.
Kasmadi & Sunariah. (2013). Panduan Modern Penelitian Kuantitatif. Bandung: Alfabeta.
Kotler & Keller. (2009). Manajemen Pemasaran. Jilid 1. Edisi ke 13 Jakarta: Erlannga.
Ling, Kwek Choon., Chai, Lau Teek., & Tan Hoi Piew. (2010). The Effects of Shopping Orientations,
Online Trust and Prior Online Purchase Experience toward Customer’s Online Purchase Intetion. International Journal of Business and Management. ISSN 1833-3850. 6 (6). 167-182.
Muharam, Hari., Chaniago, Harmon., Endraria, Endraria., Harun, Amran Bin. (2021). E-Service Quality, Customer Trust And Satisfaction: Market Place Consumer Loyalty Analysis. Jurnal Minds:
Manajemen Ide dan InspirasiVol. 8, No.2. 2021: 237-254. DOI:10.24252/minds.v8i2.23224
Riyandika, Marza Nugraha. (2013). Analisa Pengaruh Electronic Word-of-Mouth, Argument Quality, Message Source Credibility Terhadap Brand Image dan Dampaknya Pada Purchase Intention. Jakarta : Binus University.
Schiffman dan Kanuk. (2007). Perilaku Konsumen. Edisi Kedua, Jakarta: PT. Indeks Gramedia
Sugiyono. (2018). Metode Penelitian Kuantitatif. Bandung: Alfabeta.
Swastha, Basu dan Irawan. (2005). Asas-asas Marketing, Liberty, Yogyakarta
Copyright (c) 2021 Ilham Nur Ramadan
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish in this journal agree to the following terms:
- The authors confirm that they are the authors of the submitted article, which will be published (online) in the journal IJABO (International Journal Administration, Business & Organization) by the Asosiasi Ahli Administrasi Indonesia (A3i), Bandung, Indonesia. The author’s name will be evident in the article. The publisher makes all decisions regarding the layout and distribution of the work.
- Authors guarantee that the work is their own original creation and does not infringe any statutory or common-law copyright or any proprietary right of any third party. In case of claims by third parties, authors commit themself to defend the interests of the publisher and shall cover any potential costs.
- Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). This license allows the redistribution and reuse of papers provided the authorship is properly credited.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., posting it to an institutional repository or publishing it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as this can lead to productive exchanges and earlier and greater citations of published work.
