Consumer Satisfaction at the Price Management Set by Ayam Geprek 71 MSME Bandung when the Prices of Staple Ingredients Spike in Indonesia
Abstract
Micro Small Medium Enterprises (MSMEs) are easily affected by every change. Thus, business people need to have a mature strategy in order to keep up with the changes. Ayam Geprek 71 MSME has a pretty good growth opportunity because it is located in a campus area with a clear target consumer. Consumers are one of the things that can affect the sustainability of a business. If the intended consumer's interest is not in accordance with the products offered, the strategy used needs to be re-evaluated. In addition, economic factors also greatly affect the price of basic commodities which affect the selling price of the product. The increase in the price of basic commodities such as cooking oil also affects the price increase offered by MSMEs Ayam Geprek 71. Even though the price offered by the MSME Ayam Geprek 71 has increased, it does not reduce consumer interest too much because it already has a value of trust in the MSME Ayam Geprek 71 product.
References
Apriliani, S.A.H. (2019). Analisis Pengaruh Brand Image, Harga, Kualitas Produk, Dan Daya Tarik Promosi Terhadap Minat Beli Ulang Konsumen Batik Pekalongan (Studi Pada Pasar Grosir Setono Batik Pekalongan). Jurnal Ekonomi, Bisnis dan Teknik, 1(1), 26.
Chaniago, H. (2021a). Demographic Characteristics and Small Business Success: Evidence from Indonesia. Journal of Asian Finance, Economics and Business Vol 8 No 12 (2021) 0399–0409.
Chaniago, H. (2021b). Retail Management & Implementation (Manajemen Ritel & Implementasinya. In Indonesia). Bandung, Indonesia: Edukasi Riset Digital,PT.
Dwiyanti, I & Sadikin, T. (2021) Pengaruh Kemudahan Penggunaan Aplikasi Shopee terhadap Minat Beli Ulang: Perspektif Mahasiswa. International Journal Administration, Business and Organization, 2(2): 59 - 75.
Fauziyah, N., & Vizainiyah, N. (2020). Pengaruh Nilai Tukar Dan Stabilitas Terhadap Harga Saham (Studi Empiris pada Perusahaan Food And Beverage Di BEI Tahun 2009-2018). JMACC.
Gultom, D.K, Arif. M, & Fahmi, M. (2020). Determinasi Kepuasan Pelanggan terhadap Loyalitas Pelanggan melalui Kepercayaan. Jurnal Ilmiah Magister Manajemen, 3(2), 172. DOI: https://doi.org/10.30596/maneggio.v3i2.5290.
Gursida, H., dan Harmon. (2017). Metode Penelitian Bisnis dan Keuangan. Konsep dan Implementasinya. Bogor: Paspi
Handayani, R. (2017). Analisis Peran Perbankan, Perluasan Pasar dan Quality Kontrol Dalam Upaya Mengembangkan UMKM Berdaya Saing : Studi Kasus UMKM di Kecamatan Medan Denai Kota Medan. Jurnal Ilmu Ekonomi dan Studi Pembangunan, 174-184.
Kotler, Philip dan Amstrong, G. (2012). Principles of Marketing (15th ed.). Pearson Education Limited.
Noor, F. V. (2020). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pt. Herba Penawar Alwahida Indonesia (Studi Pada Alfatih Business Center II HPAI Kota Bengkulu).
Pratiwi, M. I. (2020). Dampak COVID-19 Terhadap Perlambatan Ekonomi Sektor UMKM. Jurnal Ners Prodi Sarjana Keperawatan & Profesi Ners FIK UP.
Purnama, T. C. (2021). Analysis the Service Quality of Nanostore in the Period of Covid-19 Pandemic (Analisis Kualitas Pelayanan Nanostore Pada Masa Pandemi Covid-19). International Journal Administration, Business and Organization, 2(2), 20-32.
Rachmat & Juhandi, N. (2020). Urgensi Kualitas Pelayanan Bagi Penumpang Transportasi. International Journal Administration, Business and Organization, 1(1), 44.
Rahardjo, B. (2013). (2013). Analisis Faktor untuk Mengetahui Pengaruh Personal Selling dan Word of Mouth terhadap Keputusan Pembelian Suatu Studi Kasus pada PT. Starmas Inti Alumunium Industry. Jurnal Ekonomika dan Manajemen, 2(1).
Rahayu. R. N. (2022). Kenaikan Harga Minyak Goreng Kelapa Sawit Di Indonesia Sebuah Analisis Berita Kompas Online. Intelektiva – Vol 3 No 8 April 2022.
Rohman, I & Indaryadi, A. (2020). Pengaruh Celebrity Endorser, Brand Image, Brand Loyalty, dan Perceived Quality terhadap Minat Beli Konsumen dan Dampaknya terhadap Intensi Rekomendasi. Jurnal Kajian Manajemen Bisnis, 9(2), 85. Yogyakarta: STIE YKPN. DOI: https://doi.org/10.24036/jkmb.10955000.
Sugiyono, D. (2018). Metode penelitian kuatintatif, kualitatif dan R&D/Sugiyono. Bandung: Alfabeta, 15(2010).
Copyright (c) 2022 Nuhi Husnun Janan, Endah Bellamia Fira
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish in this journal agree to the following terms:
- The authors confirm that they are the authors of the submitted article, which will be published (online) in the journal IJABO (International Journal Administration, Business & Organization) by the Asosiasi Ahli Administrasi Indonesia (A3i), Bandung, Indonesia. The author’s name will be evident in the article. The publisher makes all decisions regarding the layout and distribution of the work.
- Authors guarantee that the work is their own original creation and does not infringe any statutory or common-law copyright or any proprietary right of any third party. In case of claims by third parties, authors commit themself to defend the interests of the publisher and shall cover any potential costs.
- Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). This license allows the redistribution and reuse of papers provided the authorship is properly credited.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., posting it to an institutional repository or publishing it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as this can lead to productive exchanges and earlier and greater citations of published work.
