Vol. 3 No. 3 (2022): IJABO

Research Articles

• The Influence of Social Media to the Development of E-Commerce in Students Environment

  Yoga Bagus Pratama

  1-5

  • PDF
• The Effect of Consistency of Taste and Price of HIMAJAS Products for Consumers to Make Repeat Purchases

  Maitsa Nayla Faiha

  6-13

  • PDF
• The Influence of Product Quality and Consumer Satisfaction for Halsean Coffee & Resto in Cimahi City, Indonesia

  Aulia Alfita Hannan

  14-29

  • PDF
• Service Analysis on Consumer Interest and Satisfaction. Study on Street Food in Sudirman Area, Bandung, Indonesia

  Muhammad Faishal Fadhilah; Airlangga Dwitama Putra Panggabean

  30-45

  • PDF
• The Effect of Product Quality on Consumer Satisfaction at Bakso Cuanki Serayu in Bandung, Indonesia

  Putri Agustin Maimun

  46-57

  • PDF
• Consumer Satisfaction at the Price Management Set by Ayam Geprek 71 MSME Bandung when the Prices of Staple Ingredients Spike in Indonesia

  Nuhi Husnun Janan, Endah Bellamia Fira

  58-70

  • PDF
• Analysis of Self-Service Quality on Customer Satisfaction at All You Can Eat Restaurants

  Sundari Dwi Jayanti

  71-80

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• The Effect of Influencer Marketing on Purchase Decision at Baso Aci Akang in Bandung, Indonesia

  Isna Amelia Nurhamidah

  81-89

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• Beauty Influencer Review and Their Impact on Shopee Consumer Purchase Decisions

  Nidya Nida Utami

  90-97

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• The Influence of the Shopee Flash Sale Program on Impulsive Purchase Decisions of Students

  Diva Aulya

  98-105

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• The Influence of Shopee's Brand Awareness and Brand Image on Consumer Purchase Decisions

  Audia Narda Nismara

  106-118

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• The Effect of Co-Branding Strategy on the Brand Equity of Walls Cornetto Selection Silverqueen (Study On Walls X Silverqueen Collaboration)

  Diva Marshanda Putri Rahman

  119-130

  • PDF
• The Effect of TikTokshop Liveselling on Consumer Buying Interest

  Nabila Nur Fitriani

  131-140

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• The Influence of Kopiko Product Advertisement on the Enhancement of Brand Awareness

  Maya Desvita Sari

  141-150

  • PDF