Analysis of Self-Service Quality on Customer Satisfaction at All You Can Eat Restaurants

  • Sundari Dwi Jayanti Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.22.226
Keywords: All You Can Eat Restaurant, Self Service, Customer’s Satisfaction

Abstract

This study aims to determine the effect of self-service quality on customer satisfaction at All You Can eat restaurants in Bandung. The method used in this research is descriptive quantitative method by collecting questionnaire data using Google Form to 100 people. The sampling technique used in this research is purposive sampling. The results showed that the functional variables (X1), enjoyment (X2), assurance (X3), and convenience (X4) had a significant influence on customer satisfaction at the All You Can Eat Restaurant in Bandung City.

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Published
2022-12-29
How to Cite
Sundari Dwi Jayanti. (2022). Analysis of Self-Service Quality on Customer Satisfaction at All You Can Eat Restaurants . International Journal Administration, Business & Organization, 3(3), 71-80. https://doi.org/10.61242/ijabo.22.226
Issue
Vol. 3 No. 3 (2022): IJABO
Section
Research Articles

Copyright (c) 2022 Sundari Dwi Jayanti

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