The Influence of Social Media to the Development of E-Commerce in Students Environment

  • Yoga Bagus Pratama Politeknik Negeri Bandung

Abstract

The purpose of this study was to determine the influence of social media on the development of e-commerce in the student environment. This research uses descriptive survey research. The population for this study were students. The data collection technique used a questionnaire with a total of 113 respondents. The analytical method used is simple linear regression analysis which aims to find the effect of variable x (social media) with variable y (e-commerce). The results of the analysis from each table are that variable x (social media) has an influence on variable y (e-commerce) by 35.8%.

Published
2022-12-29
How to Cite
Yoga Bagus Pratama. (2022). The Influence of Social Media to the Development of E-Commerce in Students Environment. International Journal Administration Business & Organization, 3(3), 1-5. Retrieved from https://ijabo.a3i.or.id/index.php/ijabo/article/view/219
Section
Articles