The Influence of Product Quality and Consumer Satisfaction for Halsean Coffee & Resto in Cimahi City, Indonesia
Abstract
In this era of globalization, business actors are required to be more creative and innovative in creating their businesses in order to compete with new competitors. One of the businesses that is in great demand and the current trend is in the retail sector, especially in the coffee shop sector in Greater Bandung. In building a coffee shop, it is necessary to pay attention to good product quality, because this is one of the factors that influence consumer satisfaction. Therefore, this study was made with the aim of examining the effect of product quality on consumer satisfaction at Halsean Coffee & Resto in Cimahi City. This study uses a descriptive method with a quantitative approach. A total of 101 visitors to Halsean Coffee & Resto in the Cimahi and surrounding areas were involved in this research. Data analysis in this study used descriptive analysis, factor analysis, and simple regression analysis with the help of SPSS v.23 software. The results of data analysis showed that product quality has a positive and significant direction on consumer satisfaction.
References
Ahmad, & Umar Syarif. (2020). Factors Which Determine Customers’ Loyality. International Journal Administration Business & Organization, 1(1), 10-17.
Alma, B. (2000). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Amir, Taufik M .(2005). Dinamika Pemasaran. Jkt : PT Rajagrafindo Persada.
Chaniago, H. 2021. Manajemen Ritel & Implementasinya. Bandung: Edukasi Riset Digital, PT
Chaniago, H., Mulyawan, I., Suhaeni, T & Jumiyani, T. 2019. Faktor Kunci Keberhasilan Ritel Modern di Indonesia. Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis. Vol 7(2)
Consuegra. D Molina. (2007). An Integrated Model of Price, Satisfaction and Loyality: An Empirical Analysis in Service Sector. Journal of Product & Brand Managemen.
Fraenkel, J.R dan Wallen, N.E. (2009). How to Design and Evaluate Research in Education 7th ed. New York: McGraw Hill.
Gursida, H., dan Harmon. (2017). Metode Penelitian Bisnis dan Keuangan. Konsep dan Implementasinya. Bogor: Paspi.
Irawan, Handi. (2002). 10 Prinsip Kepuasan Pelanggan. Jakarta: PT. Alex Media Komputindo.
Kotler, Philip & Amstrong (2013). Prinsip – Prinsip Pemasaran Manajemen, Jakarta : Prenhalindo.
Kotler, Philip & Kevin Lane Keller. (2009). Manajemen Pemasaran. Edisi 13 Jilid 1. Jakarta : ErlanggaL
Lupiyoadi, R. (2013). Manajemen Pemasaran Jasa . Jakarta: Salemba Empat. Retrivied from https://doi.org/10.29244/jai.2014.2.1.63-74.
Mulyatiningsih, Endang. (2011). Riset Terapan Bidang Pendidikan &Teknik. Yogyakarta: UNY Press.
Noor, Juliansyah. (2012). Metodologi Penelitian. Jakarta: Kencana Prenada Media Group.
Prastowohadi, Toni. 2020. The Effect of Product development and Promotion on Increasing in Sales volume at The Mentari Convection company in Klaten, Indonesia. International Journal Administration Business & Organization, 1(3), 36-46. Retrieved from https://ijabo.a3i.or.id/index.php/ijabo/article/view/43
Runtunuwu, J. G., Oroh, S., & Taroreh, R. (2014). Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Cafe Dan Resto Cabana Manado. EMBA.
Sartika, Farida, & Abdillah, Luluh. (2020). Identification on Product Segmentation, Demography, Psychography, and The Impacts on Buying Decision. International Journal Administration Business & Organization, 1(1), 49-55. Retrieved from https://ijabo.a3i.or.id/index.php/ijabo/article/view/24
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV.
Supranto, J. (2011). Pengukuran Tingkat Kepuasan Pelanggan Untuk Menaikkan Pangsa Pasar, Cetakan keempat, Penerbit PT Rineka Cipta, Jakarta.
Supranto. (2006). Mengukur Tingkat Kepuasan Pelanggan atau Konsumen. Jakarta: Rineka Cipta.
Tjiptono, Fandy . (2008) .Strategi Pemasaran, Edisi III, Yogyakarta : CV. Andi Offset
Tjiptono, Fandy. (2007). Strategi Pemasaran.Edisi ke dua, penerbit Andi, Yogyakarta.
Tjiptono, Fandy. (2014). Pemasaran Jasa – Prinsip, Penerapan, dan Penelitian, Andi Offset, Yogyakarta.
Tse & Wilson. 1988. Dalam Nasution, M. Nur. (2004). Manajemen Jasa Terpadu. Ghalia Indonesia.
Copyright (c) 2022 Aulia Alfita Hannan
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright Notice
Authors retain copyright to their articles, excluding any third-party images and other material that are subject to copyright by their respective owners.
By submitting the manuscript to the International Journal Administration, Business & Organization (IJABO), the author agrees to this policy. No special document approval is required.
- All the author(s) agree the above article for publication in the Journal «International Journal Administration, Business & Organization (IJABO)».
- The above-mentioned article is the author(s)’ original work and has not been published before and is not currently under consideration for publication elsewhere.
- All the author(s) agree with the journal’s «International Journal Administration, Business & Organization (IJABO)»
- The Article was not submitted for review to another journal while under review by this journal and will not be submitted to any other journal.
- I/we have given final approval of the submitted manuscript.
- The Article contain no libelous or other unlawful statements and do not contain any materials that violate any personal or proprietary rights of any other person or entity.
- The author(s) no conflict of interest that may affect the integrity and the validity of the findings presented in it.
- I/we have obtained written permission from copyright owners for any excerpts from copyrighted works that are included and have credited the sources in the Article.
- If I/we am using any personal details or images of patients, research subjects or other individuals, I have obtained all consents required by applicable law and complied with the publisher’s policies relating to the use of such images or personal information.
- All Authors are aware that they can deposit (self-archive) (a) submitted article, (b) accepted for publication article or (c) the final published version of the article in any suitable source (e.g., institutional or other specialized repositories, personal websites, etc.) without embargo period. In case of self-archiving authors should also acknowledge the Publisher and the Publication and deposit an URL to the article (if available).
Licence
International Journal Administration, Business & Organization (IJABO) is published under the terms of the Creative Commons Attribution- ShareAlike 4.0 Internasional license (CC BY-SA 4.0). This license permits anyone to:.
Sharing - copy and redistribute this material in any form or format;
Adaptation - modify, modify, and make derivative works of this material for any purpose.
Attribution - You must include the appropriate name, include a link to the license, and state that changes have been made. You may do this in a manner that is appropriate, but not implying that the licensor endorses you or your use.
Share Alike - If you compose, modify, or make derivative works of this material, you must distribute your contributions under the same license as the original material.