Analysis of the Effect of Product Display on Purchase Decisions in Micro, Small and Medium Enterprises Donat Madu in Bandung, Indonesia

  • Restu Shofina Hassa Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.23.229
Keywords: Layout Product, Purchase Decision, Donat Madu

Abstract

The purpose of this study was to determine the effect of product display on consumer purchasing decisions of Donat Madu in Bandung and find out how big the influence is. This study uses a quantitative descriptive method, with data collection through the distribution of questionnaires using google form to respondents. The number of respondents is 100 people, with the characteristics of the respondents that have bought Donat Madu products in the city of Bandung. Data processing was carried out using normality test and simple linear regression analysis. The results showed that product display had a positive effect of 31.8% on consumer purchasing decisions of Donat Madu in Bandung. This value is known from the value of R Square (coefficient of determination) in the table of simple linear regression analysis results. From the results of simple regression analysis as well, the correlation coefficient which can be seen from table R is 0.564 and this value is included in the strong category.

 

References

Afrianti, N. (2021). Pengaruh Display Produk terhadap Keputusan Pembelian Konsumen di Tevina Mart Ukui 1 Ditinjau Menurut Ekonomi Syariah. Repository Universitas Islam Negeri Sultan Syarif Khasim, 1-105. https://repository.uin-suska.ac.id/33364/2/SKRIPSI%20GABUNGAN%20BARU.pdf

Chaniago, Harmon. (2021a). Manajemen Ritel & Implementasinya. Bandung: Edukasi Riset Digital PT

Chaniago, Harmon (2021b). Understanding purchase motives to increase revenue growth: A study of nanostores in Indonesia. Innovative Marketing , 17(4), 1-12. doi:10.21511/im.17(4).2021.01

Fatwa, Nissa Sayyidah and Chaniago, Harmon (2022). Digital Atmosphere dan Loyalitas Konsumen: Bukti dari Kota Santri. Jurnal Akuntansi Ekonomi dan Manajemen Bisnis. Vol 10(2), 2022, page 121-133.

Faroji, R., & Rifuddin, B. (2021). Pengaruh Display Produk terhadap Keputusan Pembelian pada Pt. Bina Agramulya di Cimone. Jurnal Tadbir Peradaban, 1(1); 42-47. https://journal-stiehidayatullah.ac.id/index.php/tadbir/article/download/9/8/13

Kirana, D. C. (2018). Eksibisi dan Display Desain. Modul Perkuliahan Universitas Pembangunan Jaya, 1-16. https://ocw.upj.ac.id/files/Textbook-PRD-510-2018-Modul-Perkuliahan-Eksibisi-dan-Display-Desain.pdf

Perawati, G. N. (2022). Analisis Pengaruh Keragaman Produk Terhadap Keputusan Pembelian Konsumen Toserba Borma Kota Bandung, Indonesia. International Journal Administration, Business and Organization, 3(1); 19-28.https://ijabo.a3i.or.id/index.php/ijabo/article/view/192/58

Pramudya, H. D. (2022). Analisis Aplikasi Model Assael dalam Keputusan Pembelian Produk Fast Food di Kota Surakarta. E-prints Universitas Muhammadiyah Surakarta, 1-20. http://eprints.ums.ac.id/97886/3/Publikasi%20ilmiah.pdf

Ramadhany, A. P., & Nopebrianti, N. (2022). Pengaruh Promosi Terhadap Keputusan Pembelian Konsumen GrabFood (Studi di Kota Tasikmalaya). International Journal Administration, Business and Organization, 3(1); 7-18. https://ijabo.a3i.or.id/index.php/ijabo/article/view/191/57

Sartika, F., & Abdillah, L. (2020). Indentifikasi Segmentasi Demografi, Psikografis dan Dampaknya pada Keputusan Pembelian. International Journal Administration, Business and Organization, 1(1); 49-55. https://ijabo.a3i.or.id/index.php/ijabo/article/view/24/8

Suprayogi, A., Najibullah, Sewaka, Sulastri, & Ruknan. (2022). Pengaruh Display Produk terhadap Keputusan Pembelian Produk Alfamart Cabang Pondok Jagung Tangerang Selatan. Jurnal Tadbir Peradaban, 2(1); 58-66. https://journal-stiehidayatullah.ac.id/index.php/tadbir/article/download/104/91

Vazira, N. (2020). Pengaruh Display dan Kualitas Produk terhadap Keputusan Pembelian pada Toko Bata di Mtc Giant Panam. Repository Universitas Islam Negeri Sultan Syarif Khasim, 1-94. https://repository.uin-suska.ac.id/27240/1/GABUNGAN%201.pdf

Published
2023-04-27
How to Cite
Hassa, R. S. (2023). Analysis of the Effect of Product Display on Purchase Decisions in Micro, Small and Medium Enterprises Donat Madu in Bandung, Indonesia. International Journal Administration, Business & Organization, 4(1), 1-11. https://doi.org/10.61242/ijabo.23.229
Issue
Vol. 4 No. 1 (2023): IJABO
Section
Research Articles

Copyright (c) 2023 Restu Shofina Hassa

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright Notice

Authors retain copyright to their articles, excluding any third-party images and other material that are subject to copyright by their respective owners.

By submitting the manuscript to the International Journal Administration, Business & Organization (IJABO), the author agrees to this policy.  No special document approval is required.

  1. All the author(s) agree the above article for publication in the Journal «International Journal Administration, Business & Organization (IJABO)».
  2. The above-mentioned article is the author(s)’ original work and has not been published before and is not currently under consideration for publication elsewhere.
  3. All the author(s) agree with the journal’s «International Journal Administration, Business & Organization (IJABO)»  
  4. The Article was not submitted for review to another journal while under review by this journal and will not be submitted to any other journal.
  5. I/we have given final approval of the submitted manuscript.
  6. The Article contain no libelous or other unlawful statements and do not contain any materials that violate any personal or proprietary rights of any other person or entity.
  7. The author(s) no conflict of interest that may affect the integrity and the validity of the findings presented in it.
  8. I/we have obtained written permission from copyright owners for any excerpts from copyrighted works that are included and have credited the sources in the Article.
  9. If I/we am using any personal details or images of patients, research subjects or other individuals, I have obtained all consents required by applicable law and complied with the publisher’s policies relating to the use of such images or personal information.
  10. All Authors are aware that they can deposit (self-archive) (a) submitted article, (b) accepted for publication article or (c) the final published version of the article in any suitable source (e.g., institutional or other specialized repositories, personal websites, etc.) without embargo period. In case of self-archiving authors should also acknowledge the Publisher and the Publication and deposit an URL to the article (if available).

Licence

International Journal Administration, Business & Organization (IJABO) is published under the terms of the Creative Commons Attribution- ShareAlike 4.0 Internasional license (CC BY-SA 4.0). This license permits anyone to:.

Sharing - copy and redistribute this material in any form or format;
Adaptation - modify, modify, and make derivative works of this material for any purpose.

Attribution - You must include the appropriate name, include a link to the license, and state that changes have been made. You may do this in a manner that is appropriate, but not implying that the licensor endorses you or your use.

Share Alike - If you compose, modify, or make derivative works of this material, you must distribute your contributions under the same license as the original material.