Vol. 4 No. 1 (2023): IJABO

Research Articles

• Analysis of the Effect of Product Display on Purchase Decisions in Micro, Small and Medium Enterprises Donat Madu in Bandung, Indonesia

  Restu Shofina Hassa

  1-11

  • PDF (Bahasa Indonesia)
• The Effect of Retail Store Layout on Consumer Satisfaction at Homedecor Bandung, Indonesia

  Syifa Nur Anggraeni

  12-21

  • PDF (Bahasa Indonesia)
• Analysis of the Effect of Product Quality on Customer Satisfaction Mayoutfit Fashion Store Bandung Branch, Indonesia

  Syifa Nur Febriani

  22-33

  • PDF (Bahasa Indonesia)
• Analysis of Service Quality on the Customer Satisfaction Level at Warung Nasi SPG

  Indah Eva Saffanah

  34-42

  • PDF (Bahasa Indonesia)
• The Influence of Consumer Motivation Towards Consumer Purchase Decisions at Warung Kopi Pancong Sarijadi, Indonesia

  Raysha Ramadhani

  43-51

  • PDF (Bahasa Indonesia)
• The Effect of Social Media on the Purchase Decision-Making Process by Customers in Small Enterprise Sajodo Snack Bandung, Indonesia

  Dini Nasya Amini

  52-62

  • PDF (Bahasa Indonesia)
• The Effect of Consumer Loyalty to Make Repeat Purchases on Winmilk Products in Cimahi, Indonesia

  Lisana Sidqin Alya Amin

  63-74

  • PDF (Bahasa Indonesia)
• Analysis of the Influence of Promo Voucher on Purchase Decisions in Online Food Delivery Services Among Students in Bandung City

  Irfan Azhar Pratama

  75-82

  • PDF (Bahasa Indonesia)
• The Effect of Instagram Feeds on the Buying Interest of Bandung City Students

  Ayun Anindita Rizqullah

  83-92

  • PDF (Bahasa Indonesia)
• The Influence of Youtube Advertising on Purchase Intention of Polban's Student

  Lulu Hasna Luthfiani

  93-104

  • PDF (Bahasa Indonesia)