Analysis of the Effect of Product Quality on Customer Satisfaction Mayoutfit Fashion Store Bandung Branch, Indonesia

  • Syifa Nur Febriani Polban
DOI: https://doi.org/10.61242/ijabo.23.231
Keywords: Product quality, Consumer satisfied, Fashion store, Mayoutfit

Abstract

The purpose of this study is to determine the effect of product quality on customer satisfaction Mayoutfit Fashion Store Bandung Branch. Respondents in this study were consumers who had purchased Mayoutfit products at the Bandung branch at least once. The method used for this research is a descriptive quantitative method. The data processing is in the form of validity and reliability tests, normality tests, linearity tests and data analysis using simple linear regression assisted by SPSS v.27 software. The sample in this study were 102 respondents. The data collection is done by distributing questionnaires to respondents who meet the criteria. The results showed that product quality had a positive effect of 39.1% on customer satisfaction Mayoutfit Bandung Branch.

References

Abdullah, A. B., Razali, N., Ripin, Z. M., Mekanik, P. P. K., & SPS, P. P. (2004). Kajian Kepuasan Pelanggan Terhadap Produk Pengguna Untuk Menyokong Seni Bina Produk Modular. Jurnal Mekanikal.

Chaniago, Harmon., Mulyawan, Iwan., Suhaeni, Tintin and Jumiyani, Rahil. (2019). Faktor Kunci Keberhasilan Ritel Modern di Indonesia. Jurnal Akuntansi Ekonomi dan Manajemen Bisnis. Vol 7(2), 2019, page 201-208.

Chaniago, H. (2020). Analisis kualitas pelayanan, kualitas produk, dan harga pada loyalitas Konsumen nano store. International Journal Administration, Business and Organization, 1(2), 2020.

Chaniago, Harmon. (2021). Manajemen Ritel & Implementasinya. Bandung: Edukasi Riset Digital PT

Husein, U. (2003). Metode Riset Perilaku Organisasi. Gramedia, Jakarta.

Kotler dan Amstrong (2008). Prinsip-prinsip Pemasaran. Edisi 12, Jilid 1. Jakarta : Erlangga

Kotler, Philip. (2009). Manajemen Pemasaran. Jakarta: PT. Prenhallindo

Kotler dan Amstrong (2012). Prinsip-prinsip Pemasaran. Edisi 13, Jilid 1. Jakarta : Erlangga

Kusuma, N.P., Suyadi, I., & Abdillah, Y., 2014, Analyzing The Effect of Product Quality on Customer Satisfaction and Customer Loyalty in Indonesian SMEs (Case Study on the Customer of Batik Bojonegoro Marely Jaya), Jurnal Administrasi Bisnis (JAB), Vol.14, No.1, September, 1-7.

Kurriwati, N. (2015). Pengaruh kualitas produk terhadap kepuasan dan dampaknya terhadap loyalitas konsumen. Eco-Entrepreneur, 1(1), 48-55.

Lestiyono, U. (2018). Pengaruh Kualitas Produk Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Konsumen Cv. Multi Usaha Raya Jepara. (Doctoral dissertation, Universitas Negeri Semarang)

Majid, A. (2019). Pengaruh kualitas produk terhadap kepuasan konsumen Tempe Barokah di Kecamatan Pamotan Kabupaten Rembang Jawa Tengah dalam perspektif ekonomi islam (Doctoral dissertation, UIN Raden Intan Lampung).

Maryani, Linda and Chaniago, Harmon. (2019). Peran Strategi Bisnis Dalam Meningkatkan Keunggulan Bersaing di Industri Fashion. Jurnal Riset Bisnis dan Investasi. Vol 5(1), 48-60.

Nindiani, A., Hamsal, M., & Purba, H.H., 2018, Product and Service Quality Analysis: An Empirical Study of Customer Satisfaction in a Bakery, Binus Business Review. 9(2), July, 95- 103

Novyantri, R., & Setiawardani, M. (2021). Pengaruh E-Service Quality Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi Pada Dompet Digital Dana (Studi Pada Pengguna Dana). International Journal Administration Business & Organization, 2(3), 49-58.

Nugroho, E., Santoso, H. B., & Safi'i, I. (2020). Analisis Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan. JURMATIS: Jurnal Manajemen Teknologi dan Teknik Industri, 2(2), 106-117.

Razak, I., Nirwanto, N., & Triatmanto, B. (2019). Pengaruh Kualitas Produk Terhadap Kepuasan Pelanggan. Jurnal Manajemen Bisnis Krisnadwipayana, 7(2), 1-14.

Saputra, A. W., & Lestari, D. (2017). Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Merek Isuzu Panther Pada PT. Astra Isuzu Semarang. Jurnal Ilmu Administrasi Bisnis, 6(3), 66-78.

Syarif, U. (2020). Factors Which Determine Customers’ Loyalty. International Journal Administration Business & Organization, 1(1), 10-17.

Schiffman, L.G., & Kanuk, L.L., 2004, Consumer Behavior, 8th Edition, New Jersey, Prentice Hall.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta

Tjiptono, Fandy. 2005. Brand Management & Strategy. Yogyakarta: Andi

Published
2023-04-27
How to Cite
Syifa Nur Febriani. (2023). Analysis of the Effect of Product Quality on Customer Satisfaction Mayoutfit Fashion Store Bandung Branch, Indonesia. International Journal Administration, Business & Organization, 4(1), 22-33. https://doi.org/10.61242/ijabo.23.231
Issue
Vol. 4 No. 1 (2023): IJABO
Section
Research Articles

Copyright (c) 2023 Syifa Nur Febriani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright Notice

Authors retain copyright to their articles, excluding any third-party images and other material that are subject to copyright by their respective owners.

By submitting the manuscript to the International Journal Administration, Business & Organization (IJABO), the author agrees to this policy.  No special document approval is required.

  1. All the author(s) agree the above article for publication in the Journal «International Journal Administration, Business & Organization (IJABO)».
  2. The above-mentioned article is the author(s)’ original work and has not been published before and is not currently under consideration for publication elsewhere.
  3. All the author(s) agree with the journal’s «International Journal Administration, Business & Organization (IJABO)»  
  4. The Article was not submitted for review to another journal while under review by this journal and will not be submitted to any other journal.
  5. I/we have given final approval of the submitted manuscript.
  6. The Article contain no libelous or other unlawful statements and do not contain any materials that violate any personal or proprietary rights of any other person or entity.
  7. The author(s) no conflict of interest that may affect the integrity and the validity of the findings presented in it.
  8. I/we have obtained written permission from copyright owners for any excerpts from copyrighted works that are included and have credited the sources in the Article.
  9. If I/we am using any personal details or images of patients, research subjects or other individuals, I have obtained all consents required by applicable law and complied with the publisher’s policies relating to the use of such images or personal information.
  10. All Authors are aware that they can deposit (self-archive) (a) submitted article, (b) accepted for publication article or (c) the final published version of the article in any suitable source (e.g., institutional or other specialized repositories, personal websites, etc.) without embargo period. In case of self-archiving authors should also acknowledge the Publisher and the Publication and deposit an URL to the article (if available).

Licence

International Journal Administration, Business & Organization (IJABO) is published under the terms of the Creative Commons Attribution- ShareAlike 4.0 Internasional license (CC BY-SA 4.0). This license permits anyone to:.

Sharing - copy and redistribute this material in any form or format;
Adaptation - modify, modify, and make derivative works of this material for any purpose.

Attribution - You must include the appropriate name, include a link to the license, and state that changes have been made. You may do this in a manner that is appropriate, but not implying that the licensor endorses you or your use.

Share Alike - If you compose, modify, or make derivative works of this material, you must distribute your contributions under the same license as the original material.