The Effect of Consumer Loyalty to Make Repeat Purchases on Winmilk Products in Cimahi, Indonesia

  • Lisana Sidqin Alya Amin POLITEKNIK NEGERI BANDUNG
DOI: https://doi.org/10.61242/ijabo.23.236
Keywords: Winmilk, Consumer loyalty, Repurchase interest

Abstract

This research article was prepared with the aim of finding out and analyzing the effect of consumer loyalty to make repeat purchases on Winmilk Products in Cimahi. The research method used is descriptive quantitative. The population in this study were all consumers of HIMAJAS. Data collection techniques were carried out by distributing questionnaires (gform) to 110 respondents. The analytical method used is Validity and Reliability Test, Normality, Simple Regression, and Hypothesis Testing. The results showed that consumer loyalty had a positive effect on consumer repurchase interest in Winmilk food products in Cimahi City. Consumer loyalty contributes 61% to consumer repurchase interest from this research.

References

Abdullah, T & Tantri, F. (2018). Manajemen Pemasaran Cetakan ke-7. Rajawali Pers. Jakarta.

Ahmad, Syarif. (2020). Faktor-faktor ysng Menentukan Loyalitas Pelanggan, International Journal Administration, Business and Organization, 2020, Vol. 1 (1), 2020:10-17.

Alhafiz, M. P. (2021). Menakar Peluang Bisnis Kuliner di Gading Serpong. Retreieved from https://www.marketeers.com/menakar-peluang-bisnis-kuliner-di-gading-serpong

Awi, Y. L., & Chaipoopirutana, S. (2014). A Study of Factors Affecting Consumer's Repurchase Intention toward XYZ Restaurant in Myanmar. International Conference on Trends in Economics, Humanities, and Management.

Chairy, & Yantini. (2011). Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Mahasiswa Fakultas Ekonomi Universitas Tarumanegara. Jurnal Manajemen.

Chaniago, Harmon (2021a). Understanding purchase motives to increase revenue growth: A study of nanostores in Indonesia. Innovative Marketing , 17(4), 1-12. doi:10.21511/im.17(4).2021.01

Chaniago, Harmon. (2020). Analisis Kualitas Pelayanan, Kualitas Produk, dan Harga pada Loyalitas Konsumen Nano Store. International Journal Administration, Business and Organization, Vol. 1 (2), 2020: 59-69

Chaniago, Harmon. (2021b). Manajemen Ritel & Implementasinya. Bandung: Edukasi Riset Digital PT

Chaniago, Harmon., Mulyawan, Iwan., Suhaeni, Tintin and Jumiyani, Rahil. (2019). Faktor Kunci Keberhasilan Ritel Modern di Indonesia. Jurnal Akuntansi Ekonomi dan Manajemen Bisnis. Vol 7(2), page 201-208.

Griffin, Jill. (2005). Customer Loyalty : Bagaimana Menumbuhkan & Mempertahankan Kesetiaan Pelanggan (Edisi Revisi dan Terbaru). Penerbit Erlangga. Jakarta.

Hasan, Ali. (2013). Marketing dan Kasus-kasus Pilihan, Cetakan Kedua. CAPS(Center for Academic Publishing Service). Yogyakarta.

Joseph, O., Onyemachi, Lilian, K.-O., & Okpara, M. (2012). Analysis of the Determinants of Repurchase Intention of Soap Products of an Agribusiness Firm on Abia State, Nigeria. Journal of Economics and Sustainable Development.

Kotler, & Keller. (2013). Marketing Management 15th Edition. Pearson.

Nawawi, Mufti, & Mega. (2021). Pengaruh Strategi, Inovasi, dan Pengembangan UMKM pada Bidang Kuliner di Kota Bandung Pada Masa Covid-19. International Journal Administration, Business and Organization, 2021, Vol. 2 (3), 23-30.

Oliver, R. L. (2014). Satisfaction : A Behavioral Perpective on The Customer McGraw-Hill Series in Marketing. McGraw Hill. New York.

Pupuani, N. W., & Sulistyawati, E. (2013). Pengaruh Bauran Pemasaran Terhadap Kepuasan Konsumen dan Perilaku Pembelian Ulang (Studi Kasus pada Produk Pasta Gigi Merek Pepsodent di Kota Denpasar). E-Jurnal Management.

Puspaningrum, Rheyna Ayu. (2022). Faktor yang Mempengaruhi Minat Beli Konsumen Terhadap E-Commerce GoFood di Era Covid-19 (Studi pada Masyarakat di Kota Bandung, Indonesia). International Journal Administration, Business and Organization, Vol. 3 (1), 29-40.

Published
2023-04-27
How to Cite
Amin, L. S. A. (2023). The Effect of Consumer Loyalty to Make Repeat Purchases on Winmilk Products in Cimahi, Indonesia. International Journal Administration, Business & Organization, 4(1), 63-74. https://doi.org/10.61242/ijabo.23.236
Issue
Vol. 4 No. 1 (2023): IJABO
Section
Research Articles

Copyright (c) 2023 Lisana Sidqin Alya Amiin

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright Notice

Authors retain copyright to their articles, excluding any third-party images and other material that are subject to copyright by their respective owners.

By submitting the manuscript to the International Journal Administration, Business & Organization (IJABO), the author agrees to this policy.  No special document approval is required.

  1. All the author(s) agree the above article for publication in the Journal «International Journal Administration, Business & Organization (IJABO)».
  2. The above-mentioned article is the author(s)’ original work and has not been published before and is not currently under consideration for publication elsewhere.
  3. All the author(s) agree with the journal’s «International Journal Administration, Business & Organization (IJABO)»  
  4. The Article was not submitted for review to another journal while under review by this journal and will not be submitted to any other journal.
  5. I/we have given final approval of the submitted manuscript.
  6. The Article contain no libelous or other unlawful statements and do not contain any materials that violate any personal or proprietary rights of any other person or entity.
  7. The author(s) no conflict of interest that may affect the integrity and the validity of the findings presented in it.
  8. I/we have obtained written permission from copyright owners for any excerpts from copyrighted works that are included and have credited the sources in the Article.
  9. If I/we am using any personal details or images of patients, research subjects or other individuals, I have obtained all consents required by applicable law and complied with the publisher’s policies relating to the use of such images or personal information.
  10. All Authors are aware that they can deposit (self-archive) (a) submitted article, (b) accepted for publication article or (c) the final published version of the article in any suitable source (e.g., institutional or other specialized repositories, personal websites, etc.) without embargo period. In case of self-archiving authors should also acknowledge the Publisher and the Publication and deposit an URL to the article (if available).

Licence

International Journal Administration, Business & Organization (IJABO) is published under the terms of the Creative Commons Attribution- ShareAlike 4.0 Internasional license (CC BY-SA 4.0). This license permits anyone to:.

Sharing - copy and redistribute this material in any form or format;
Adaptation - modify, modify, and make derivative works of this material for any purpose.

Attribution - You must include the appropriate name, include a link to the license, and state that changes have been made. You may do this in a manner that is appropriate, but not implying that the licensor endorses you or your use.

Share Alike - If you compose, modify, or make derivative works of this material, you must distribute your contributions under the same license as the original material.