Factors Analysis that Influence Decisions on the Use of Digital Banks Among POLBAN Students

  • Elis Nisa Amalia Prodi Administrasi Bisnis - Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.23.271
Keywords: digital banking, reputation and safety factor, ease of use factor, social factor

Abstract

The purpose of this research is to find out the factors that influence the decisions of POLBAN students in using digital banks. This research was conducted at the Bandung State Polytechnic with 121 respondents from engineering and non-engineering majors. Data was collected through a questionnaire. Data analysis was carried out using the factor analysis method to find out what factors influence the decision to use digital banks among POLBAN students. The results of this study are that the decision to use digital banks among POLBAN students is at least influenced by three factors, namely reputation and security factors, convenience factors, and social factors.

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Published
2023-12-30
How to Cite
Elis Nisa Amalia. (2023). Factors Analysis that Influence Decisions on the Use of Digital Banks Among POLBAN Students. International Journal Administration, Business & Organization, 4(3), 48-57. https://doi.org/10.61242/ijabo.23.271
Issue
Vol. 4 No. 3 (2023): IJABO
Section
Research Articles

Copyright (c) 2023 Elis Nisa Amalia

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