Vol. 4 No. 3 (2023): IJABO

Research Articles

• The Influence of the Ambassador Brand on Purchasing Decisions Haus! Bandung, Indonesia

  Akbar Maulana Sadewa

  1-8

  • PDF (Bahasa Indonesia)
• The Role of Job Satisfaction on the Effect of Work Environment to the Performance of Manufacturing Company Employees

  Nancy Yusnita, Naflah Nurul Sahda, Towaf Totok Irawan

  9-23

  • PDF
• Analysis of the Effect of Product Line Strategy on the Consumptive Behaviour of Polban Students in E-Commerce

  Dina Yosephine Valentine Simanjuntak, Harmon Chaniago

  24-34

  • PDF
• Trust as Antecedent of Innovative Behavior in the Workplace

  Yen Efawati

  35-47

  • PDF
• Factors Analysis that Influence Decisions on the Use of Digital Banks Among POLBAN Students

  Elis Nisa Amalia

  48-57

  • PDF (Bahasa Indonesia)
• The Effect Of Using GoPay Digital Wallet On Consumptive Behavior Of Bandung State Polytechnic Students

  Putri Regina Maharani

  58-70

  • PDF (Bahasa Indonesia)
• Analysis of Content Digital Marketing on Consumer Purchase Decisions of Tiktok Users Among Students in The City of Bandung

  Afifah Indira Amanda Maharani

  71-78

  • PDF
• The Influence of The QRIS Payment Method on Purchase Decisions in Bandung State Polytechnic Students

  Fahira Nur Pratiwi

  79-87

  • PDF
• The Impact of Social Media Marketing Through The TikTok Application On Purchasing At Shopee

  Anisa Samrotul Fu'adah

  88-100

  • PDF (Bahasa Indonesia)