Analysis of Content Digital Marketing on Consumer Purchase Decisions of Tiktok Users Among Students in The City of Bandung

  • Afifah Indira Amanda Maharani Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.23.276
Keywords: Content Digital Marketing, Purchasing Decision

Abstract

This research aims to determine the influence of digital marketing content on consumer purchasing decisions of TikTok users among students in the city of Bandung, Indonesia using data collection techniques using Google Form media which was distributed to 105 respondents. The results of this research show that Content Digital Marketing has a significant influence on Consumer Purchasing Decisions of TikTok Users among students in Bandung City, Indonesia.

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Published
2023-12-30
How to Cite
Amanda Maharani, A. I. (2023). Analysis of Content Digital Marketing on Consumer Purchase Decisions of Tiktok Users Among Students in The City of Bandung. International Journal Administration, Business & Organization, 4(3), 71-78. https://doi.org/10.61242/ijabo.23.276
Issue
Vol. 4 No. 3 (2023): IJABO
Section
Research Articles

Copyright (c) 2023 Afifah Indira Amanda Maharani

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