Analysis of the Influence of Digital Presenter on Sales in E-commerce
Abstract
The purpose of this study is to see the effect of live streaming hosts on online product sales in Bandung City and Regency. Respondents came from millennials from Bandung City and Regency who had made online purchases from e-commerce live streaming. This study uses descriptive quantitative methods, validity and reliability tests, normality tests, and data analysis using simple linear regression. The sample in this research is 100 respondents. Data collection was carried out by distributing questionnaires to respondents via the Google Form. The results of this study indicate that the role of the live streaming hosthas an effect on product sales in Bandung City and Regency.
References
Belch, George E., Belch, Michael A., (2017), Advertising and Promotion an Integrated Marketing Communications Perspective- McGraw, Hill Education.
Boehm, K., Lee, P., Esser, R., & Raab, J. (2018). The future of the TV and video landscape by 2030. Deloitte.
Burgess, et al. (2003), Factors Affecting Adoption of Electronic Commerce Technologies by SMEs; an Australian Study, Journal of Small Business and Enterprise Development, Vol.10, No.3
Chaniago, H., Mulyawan, I., Suhaeni, T., & Jumiyani, R. (2019). Faktor kunci keberhasilan ritel modern di Indonesia. Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis, 7(2), 201-208.
David, Fred R. (2009), Manajemen Strategis: Konsep. Edisi Keduabelas. Terjemahan. Jakarta: Salemba Empat
Dewi, C.R., and Darma, G.S. (2014). Website Usability, Satisfaction, Loyalty, Security Perception, Trust, and Word of Mouth in e-commerce Business, Jurnal Manajemen & Bisnis, 11 (2): 1-30
Efawati, Y., & Harmon, H. (2018). The Strategies of Small Business in Floriculture Industry. In of the 2nd Global Conference on Business, Management and Entrepreneurship (GCBME 2017)-Increasing Management Relevance and Competitiveness (pp. 118-124). https://doi.org/10.5220/0007115801180124
Efawati, Y., & Hermawan, N. J. (2020). Making Sense Of The “Product Attributes” Trends: A Review Of Consumers Drink Choice Behavior And Industry Implications. International Journal Administration, Business & Organization, 1(2), 28-37. https://doi.org/10.61242/ijabo.20.35
Efawati, Y. (2016). Faktor Penentu Keberhasilan Pasar Fashion Tradisional. Jurnal Riset Bisnis Dan Investasi, 2(1), 13-13.
Efawati, Y., Ahman, E., & Chaniago, H. (2021, September). The effect of entrepreneurial leadership on firm innovation through innovative work behavior. In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (pp. 188-194). Atlantis Press. https://doi.org/10.2991/aebmr.k.210831.037
Lia Kurniawati (2019), Pemanfaatan Teknologi Video Streaming Di LPP TVRI Jawa Barat
Lohmar, T., Einarsson, T., Fröjdh, P., Gabin, F., & Kampmann, M. (2011). Dynamic adaptive HTTP streaming of live content. 2011 IEEE International Symposium on a World of Wireless, Mobile and Multimedia Networks, WoWMoM 2011 - Digital Proceedings, 1-8.
Lu, Z., Xia, H., Heo, S., & Wigdor, D. (2018). You watch, you give, and you engage: A study of live streaming practices in China. Chi, 13, 1-13.
Mahyuni, L.P., Adrian, R., Darma, G.S., Krisnawijaya, N.N.K., Dewi, I.G.A.A.P., and Permana, G.P.L. (2020). Mapping the potentials of blockchain in improving supply chain performance, Cogent Business & Management, 7 (1788329): 1-18.
Muharam, H., Chaniago, H., Endraria, E., & Harun, A. B. (2021). E-service quality, customer trust and satisfaction: market place consumer loyalty analysis. Jurnal Minds: Manajemen Ide dan Inspirasi, 8(2), 237-254.
Munandar, A., & Efawati, Y. (2020). Identification on Brand Loyalty (Study on Honda motorcycle namely Mega Pro). International Journal Administration, Business & Organization, 1(1), 25-31. https://doi.org/10.61242/ijabo.20.21
Nofie, Iman .2007. Mengenal E-commerce. dari www.nofieiman.com Jan 2007
Pranata, I.M.A., and Darma, G.S. (2014). Strategi Penerapan E-Commerce Dalam Meningkatkan Keunggulan Bersaing, Jurnal Manajemen & Bisnis, 11 (1): 69-81.
Setiawan, Agus, (2018) Metodologi Desain. Arttex
Seller.shopee.co.id. Apa itu Shopee Live. Diakses pada 27 Desember 2020, dari https://seller.shopee.co.id/edu/article/826
Westcott, K., Loucks, J., Downs, K., & Watson, J. (2018). Digital media trends survey: A new world of choice for digital consumers. Deloitte Insight-The Center for Technology, Media & Telecommunications
Widani, N.M., Abiyasa, A.P., Darma, G.S. (2019). Menguji Ketajaman Implementasi ECommerce Dalam Penjualan Kamar Hotel di Bali, Jurnal Manajemen & Bisnis, 16 (2): 79-98.
Copyright (c) 2022 Rizal Eka Saputra N.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish in this journal agree to the following terms:
- The authors confirm that they are the authors of the submitted article, which will be published (online) in the journal IJABO (International Journal Administration, Business & Organization) by the Asosiasi Ahli Administrasi Indonesia (A3i), Bandung, Indonesia. The author’s name will be evident in the article. The publisher makes all decisions regarding the layout and distribution of the work.
- Authors guarantee that the work is their own original creation and does not infringe any statutory or common-law copyright or any proprietary right of any third party. In case of claims by third parties, authors commit themself to defend the interests of the publisher and shall cover any potential costs.
- Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License (CC BY-SA 4.0). This license allows the redistribution and reuse of papers provided the authorship is properly credited.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., posting it to an institutional repository or publishing it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as this can lead to productive exchanges and earlier and greater citations of published work.
