Vol. 3 No. 1 (2022): IJABO

Research Articles

• The Effect of the Work Environment on Employee Performance at Panca Sakti University Bekasi

  Joni Tesmanto, Nova Rina

  1-6

  • PDF
• The Effect of Promotion on Consumer Purchase Decisions for GrabFood (Study in The City of Tasikmalaya)

  Novi Nopebrianti, Audry Putri Ramadhani

  7-18

  • PDF
• Analysis Of The Effect Of Product Diversity On Consumer Buying Decision At The Borma Department Store in Bandung

  Gina Nurlatipah Perawati Al Bukhori

  19-28

  • PDF
• Factors That Influence Consumer Purchase Intention In GoFood E-commerce In The Covid-19 Era (Study On People In The City of Bandung, Indonesia)

  Rheyna Ayu Puspaningrum

  29-40

  • PDF
• Factors influencing the online buying interest of SMEs Food and Beverage Products. Studies on the people of West Bandung Regency, Indonesia

  Novi Irfania

  41-52

  • PDF
• Comparative Analysis of the Effectiveness of Cash Payment and Qris Payment

  Audie Fricylia Juliandhani

  53-60

  • PDF
• The Effect of Shopee Affiliate Program Marketing Content on Purchase Decision on Students

  Salsabila Aulia

  61-70

  • PDF (Bahasa Indonesia)
• Analysis of the Influence of Digital Presenter on Sales in E-commerce

  Rizal Eka Saputra N.

  71-82

  • PDF (Bahasa Indonesia)
• Analysis of the Effect of Using Electronic Money on Consumptive Behavior among Students

  Ajeng Ayu Pratiwi

  83-94

  • PDF (Bahasa Indonesia)
• Analysis of Minimarket Digital Services at Politeknik Negeri Bandung on Student Satisfaction

  Yona Agustin

  95-102

  • PDF (Bahasa Indonesia)
• The Impact of Food Vloggers on Consumer Buying Interest among Student in Greater Bandung, Indonesia

  Dewi Anggraeni

  103-111

  • PDF (Bahasa Indonesia)
• Analysis of the Impact of Shopee Video on Product Sales Performance

  Faisal Adi Nugroho

  112-119

  • PDF (Bahasa Indonesia)
• The Influence of Shopee Live Streaming Marketing Strategy on the Fashion Industry on Consumer Purchasing Decisions in Greater Bandung

  Rini Nur Halimah

  120-130

  • PDF (Bahasa Indonesia)
• Analysis of E-Commerce User Satisfaction Loyalty Levels Analysis of E-Commerce User Satisfaction on Student Loyalty Level

  Muhammad Ghazi Raiqal

  131-138

  • PDF (Bahasa Indonesia)
• The Influence of Social Media Marketing on Consumer Purchasing Decisions in the Hospitality Industry in Bandung City

  Nisa Fakhira Atqiya

  139-147

  • PDF (Bahasa Indonesia)
• The Influence of Pethshop Social Media on Purchasing Decision

  Lisha Adzanta Firmansyah

  148-155

  • PDF (Bahasa Indonesia)
• The Impact of Mobile Banking Application Service Features on User Satisfaction

  Karmelia

  156-164

  • PDF (Bahasa Indonesia)