The Implementation of Modern Retail Application Alfagift and Impact on Consumer Satisfaction

  • Aulia Fauziah Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.24.315
Keywords: Modern Retail, Alfagift Application, Consumer Satisfaction

Abstract

This study aims to analyze impact of modern retail implementation through the Alfagift application on consumer satisfaction in the Bandung Raya region. Using a quantitative descriptive approach, the study involved 103 respondents who had made purchases through Alfagift. The results of simple regression analysis indicate that 74.6% of consumer satisfaction is influenced by the implementation of modern retail through Alfagift. Hypothesis testing confirms a significant influence between modern retail, the Alfagift application, and consumer satisfaction. This study offers a comprehensive insight into the correlation between modern retail and consumer satisfaction, with Alfagift as a case study. Although 25.4% of other influences remain unexplained, these findings lay the groundwork for further exploration of additional factors affecting consumer satisfaction in the context of modern retail through Alfagift.

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International Journa Administration, Business and Organization
Published
2024-05-04
How to Cite
Aulia Fauziah. (2024). The Implementation of Modern Retail Application Alfagift and Impact on Consumer Satisfaction. International Journal Administration, Business & Organization, 5(1), 39-47. https://doi.org/10.61242/ijabo.24.315
Issue
Vol. 5 No. 1 (2024): IJABO
Section
Research Articles

Copyright (c) 2024 Aulia Fauziah

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