Vol. 5 No. 1 (2024): IJABO

Research Articles

• The Role of Instagram Visual Content to User Purchased Intention through Product Information Availability

  Astika Ulfah Izzati, Markoni, Frianka Anindea

  1-11

  • PDF
• Courage in Starting the E-Commerce Business: Managing Risks and Success (A Case Study of Students at Bandung State Polytechnic)

  muhammad hafidz fakhrudien

  12-20

  • PDF (Bahasa Indonesia)
• The Effect of Debt Policy, Profitability and Managerial Ownership on Company Value

  Darti Djuharni, Adhin Achmad Kuncahyo, Sonhaji Sonhaji, Hanif Mauludin

  21-38

  • PDF
• The Implementation of Modern Retail Application Alfagift and Impact on Consumer Satisfaction

  Aulia Fauziah

  39-47

  • PDF (Bahasa Indonesia)
• The Impact of Artificial Intelligence Technology in Shopee’s Chatbot Service on Customer Satisfaction in Greater Bandung Area, Indonesia

  Aflah Malik Alghaniy

  48-55

  • PDF (Bahasa Indonesia)
• The Effect of Social Media as a Risk Factor and Education on Online Scams in Influencing Student Consumption Behavior in E-commerce: Case Study on Students in Greater Bandung

  Putri Hasifah Rahmawati

  56-68

  • PDF (Bahasa Indonesia)
• The Influence of Call To Action Marketing Strategy in Tiktok and Instagram Content on Customer Purchasing Decision Among Politeknik Negeri Bandung Students

  Muhammad Fadhil Maulana

  69-81

  • PDF (Bahasa Indonesia)
• Influential Instagram Feeds: Unraveling Student Purchase Interest in Food and Beverage in Bandung Raya, Indonesia

  Shelvira Azka Afifah

  82-92

  • PDF (Bahasa Indonesia)
• Primary school student’s mental wellbeing at schools considering the current situation in Afghanistan

  Zulaikha Delju

  93-106

  • PDF
• The Constitutional Court’s Journey to Bureaucratic Reform

  Siti Noor Khatija Ibrahim, Rosyida Rahmawati, Endang Rudiatin

  107-119

  • PDF