The Impact of Artificial Intelligence Technology in Shopee’s Chatbot Service on Customer Satisfaction in Greater Bandung Area, Indonesia

  • Aflah Malik Alghaniy Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.24.337
Keywords: Artificial intelligence, Chatbot, Customer satisfaction, Shopee

Abstract

This study aims to outline the indications of the influence of artificial intelligence technology on Shopee's chatbot service on customer satisfaction. Involving 111 respondents scattered across the Greater Bandung region, the research focuses on those who have used or frequently used Shopee's chatbot service (Choki). The analytical methods employed include a descriptive approach, utilizing correlation and multiple regression as tools. The research findings indicate that artificial intelligence technology in Shopee's chatbot service has a significant influence of 48.2%, while the remaining 51.8% is influenced by other factors.

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International Journa Administration, Business and Organization
Published
2024-05-04
How to Cite
Alghaniy, A. M. (2024). The Impact of Artificial Intelligence Technology in Shopee’s Chatbot Service on Customer Satisfaction in Greater Bandung Area, Indonesia. International Journal Administration, Business & Organization, 5(1), 48-55. https://doi.org/10.61242/ijabo.24.337
Issue
Vol. 5 No. 1 (2024): IJABO
Section
Research Articles

Copyright (c) 2024 Aflah Malik Alghaniy

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