The Effect of Social Media as a Risk Factor and Education on Online Scams in Influencing Student Consumption Behavior in E-commerce: Case Study on Students in Greater Bandung

  • Putri Hasifah Rahmawati Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.24.344
Keywords: Social Media, Online Scam, Consumer Behavior, E-Commerce

Abstract

The purpose of this study was to determine the effect of social media on online scams in influencing the consumption behavior of students in Greater Bandung. This study used 114 respondents as its sample using quantitative descriptive methods. The data analysis used is descriptive variable test, correlation test and regression test. The data from this study were obtained through distributing questionnaires in the form of Google Forms on social media and offline by face-to-face. This study shows that social media is able to influence online scams by 27.3%, then social media and online scams become two factors that can influence consumer behavior, each level of influence is 45.8% and 45.3%.

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Published
2024-05-04
How to Cite
Putri Hasifah Rahmawati. (2024). The Effect of Social Media as a Risk Factor and Education on Online Scams in Influencing Student Consumption Behavior in E-commerce: Case Study on Students in Greater Bandung. International Journal Administration, Business & Organization, 5(1), 56-68. https://doi.org/10.61242/ijabo.24.344
Issue
Vol. 5 No. 1 (2024): IJABO
Section
Research Articles

Copyright (c) 2024 Putri Hasifah Rahmawati

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