The Role of English Language Skills in the Tourism Industry in the 4.0 Era in Kuningan District, West Java Province
Abstract
Through communication media, English plays a significant role in the sustainable tourism sector with the goal of promoting foreign travel, service, effective communication between foreign visitors and tourism actors, and the surrounding community, all of which are ultimately related to the growth of local tourism in the industrial era's sustainable tourism sector. 4.0 Tourist actors need to be fluent in English, especially in the vernacular, which includes basic discussion, linguistic proficiency, and basic conversation. The purpose of this study is to investigate the advantages of English- speaking culture in West Java Province's sustainable tourism sector during the Industrial Era 4.0. Descriptive qualitative analysis is the analytical technique employed. This study demonstrates the necessity of English-speaking culture in Kunuingan District, West Java Province's sustainable tourism industry in the industrial era 4.0 in order to promote the province's local tourist destinations overseas, increase the number of foreign visitors, and facilitate English-language communication. The ability to speak effectively in English is crucial for both those who work in the tourism business and those who live near popular tourist sites.
References
Agustiana, V. (2017). Four square writing method applied in product and process based approaches combination to teaching writing discussion text. English Review: Journal of English Education, 6(1), 89-98.
Akhmaddhian, S. (2019). Citarum Authority Agency as the Commitment of the Government in the Conservation of Water Resources to Realize the System of Environmental-Based Water Management. Jurnal Dinamika Hukum, 19(1), 204-224.
Akhmaddhian, S. (2020). Discourse on Creating a Special Environmental Court in Indonesia to Resolve Environmental Disputes. Bestuur, 8(2), 129-138.
Damayanti, L. S. (2019, December). Menilik Peranan Dan Pentingnya Keterampilan Berbahasa Inggris Dalam Industri Pariwisata. In Journey (Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management) (Vol. 2, No. 1, pp. 71-82).
Darmawan, E., Yusuf, F., Suseno, E., Budianto, H., & Maesyaroh, S. (2021, June). Decision support system for the selection of exemplary teachers using profile matching method. In Journal of Physics: Conference Series (Vol. 1933, No. 1, p. 012013). IOP Publishing.
Dewi, M. (2016). Pengembangan Paket Wisata Untuk Wisatawan Iran Yang Ditangani Pt. Ceria Tours & Travel-Bali. http://stp-bandung.net:8080/repository/handle/123456789/91
Erazo, M. A. C., Ramirez, S. I. M. (2019). English Language Skills Required by the Hospitality and Tourism Sector in El Oro, Ecuador. Theory and parctice in Language Studies.
Febriani, R. B., Rustandi, A., & Sugiarto, B. R. (2019). Meningkatkan kemampuan bahasa Inggris anak dan remaja pra-sejahtera untuk mendukung kegiatan pariwisata situ Lengkong Panjalu. Abdimas Galuh, 1(1), 94-98.
Firli, A. (2022, July 30). Pentingnya Penggunaan Bahasa Inggris bagi Pelaku Wisata. Www.Pelitabante.Com.
Fitriani, L. K., & Wulandari, L. (2021). Organizational Citizenship Behavior in the Construction of Islamic Boarding School: A Structural Model. Jurnal Minds: Manajemen Ide Dan Inspirasi, 8(1), 141-154.
Galela, D. (2014). Peranan Bahasa Inggris Di Bidangindustri Pariwisata Di Tobelo. Jurnal Elektronik Fakultas Sastra Universitas Sam Ratulangi, 1(01).
Gunawan, W. H., & Wachyuni, W. (2020). Information Technology and Market Orientation on the Competitiveness and Performance of a Kuningan's Tourism Activity. Jurnal Minds: Manajemen Ide dan Inspirasi, 7(2), 105-116.
Harjadi, D., & Fatmasari, D. (2017). Implementation of Integrated Marketing Communication in Image of Private Higher Education. TRIKONOMIKA, 16(2), 63-67.
Harjadi, D., & Gunardi, A. (2022). Factors affecting eco-friendly purchase intention: subjective norms and ecological consciousness as moderators. Cogent Business & Management, 9(1), 2148334.
Harjadi, D., & Nurfatimah, S. (2021). Brand Switching Behavior From Samsung To Oppo Among Millenials. Trikonomika, 20(1), 41-46.
Harjadi, D., Fatmasari, D., & Hidayat, A. (2023). Consumer identification in cigarette industry: Brand authenticity, brand identification, brand experience, brand loyalty and brand love. Uncertain Supply Chain Management, 11(2), 481-488.
Harjadi, D., Suhardi, D., & Ayisiyah, N. (2019). Electronic-Word Of Mouth And Product Quality On Buying Interest Through Trust In Online Shops. Trikonomika, 18(2), 74-79.
Heliany, I. (2019). Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam Menghadapi Era Ekonomi Digital 5.0. Destinesia: Jurnal Hospitaliti Dan Pariwisata, 1(1), 21-35.
Hong Van, V. (2020). Linking Cultural Heritage with Cultural Tourism Development: A Way to Develop Tourism Sustainably. Preprints. https://doi.org/10.20944/preprints202008.0546.v1
Ismawardi, I. (2019). Syari’at Islam Dalam Lingkup Keberagaman Masyarakat Aceh. BIDAYAH: STUDI ILMU-ILMU KEISLAMAN, 165-182.
Kementerian Komunikasi dan Informasi. (2022, April 3). Pentingnya Teknologi dalam Sektor Pariwisata. Https://Aptika.Kominfo.Go.Id.
Kementerian Pendidikan dan Kebudayaan. (2016). Kurikulum Tingkat Satuan Pendidikan (KTSP) Kawatak, S. Y., Walansendow, Y. A., & Repi, D. N. (2020). Strategi Pengembangan Pariwisata Berkelanjutan di Danau Mooat Sulawesi Utara dengan Menggunakan Analisis SWOT. Lensa Ekonomi, 11(01), 1-12.
Manalu, V. G., Nurhayati, S., & Setyanto, R. P. (2023). The moderating effect of competitive intensity on foresight capability and product innovation of SMEs in Indonesia. Problems and perspectives in management, 21(1), 219-229.
Manalu, V. G., Rahimi, F., & Akbar, I. (2023). Entrepreneurial Orientation and Product Innovation Performance of MSMEs in West Java: Foresight Capabilities as a Mediating Variable. Khazanah
Maulana, Y., Yusuf, A. A., Dirgantari, P. D., & Hurriyati, R. (2023). Marketplace Strategic Positioning Analysis. Al-Amwal: Jurnal Ekonomi dan Perbankan Syari'ah, 15(1), 101-111.
Maulidiyah, F. (2019). English for e-Tourism: Language, Technology, and Tourism. Journal Polingua: Scientific Journal of Linguistics, Literature and Language Education, 8(2), 43-46.
Oktoma, E., Nugroho, M. A. B., & Suryana, Y. (2023). E-learning as a platform in studying english among EFL learners: benefits and barriers. English Review: Journal of English Education, 11(2), 405-412.
Pauzi, M. H., Basri, H., Fahrurrozi, M., Junaidi, M. A., Ramli, M., Zaitun, Z., & Supriadi, H. (2022). Utilization of Cultural Capital in Community-based Tourism Development in Sade Village of Central Lombok. Jurnal Pendidikan Ekonomi (JURKAMI), 7(1), 100-112.
Poon, A. (1994). The ‘new tourism’revolution. Tourism management, 15(2), 91-92.
Rahmantya, Y. E. K., & Djazuli, A. (2019). Hospital’s competitive advantage through service quality, information systems and Islamic work ethics. Problems and Perspectives in Management, 17(2), 193.
Siregar, Z. M. E., Masruroh, R., Syamsuri, A. R., Jaya, R. I. K., & Adam, D. H. (2022). Locus of Control on Pro-Environmental Behavior: The Role of Attitude toward Pro-Environmental Behavior. International Journal of Social Science and Business, 6(3), 416-425.
Stankov, U., & Gretzel, U. (2020). Tourism 4.0 technologies and tourist experiences: a human-centered design perspective. Information Technology & Tourism, 22(3), 477-488.
Suhardi, D. (2021). DEVELOPING CAPACITY BUILDING SMEs IN WEST JAVA. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(1), 264-274.
Sumarni, S., Adiastuty, N., & Riyadi, M. (2022). Kemampuan Pemecahan Masalah Non Rutin Mahasiswa Pada Topik Segiempat. Aksioma: Jurnal Program Studi Pendidikan Matematika, 11(1), 563-576.
Sunarjo, W. A., Manalu, V. G., & Adawiyah, W. R. (2021). Nurturing Consumers'green Purchase Intention On Natural Dyes Batik During Craft Shopping Tour In The Batik City Of Pekalongan Indonesia. Geo Journal of Tourism and Geosites, 34(1), 186-192.
Suryani, Y., Nurfitriani, F. N., Pratiwi, R. T., Hasan, M., Arisah, N., Aeni, N., & Dzhelilov, A. A. (2024). Developing E-Module Accounting Cycle based on Problem-Based Learning (PBL): Can it Improve Students' Critical Thinking Abilities?. Jurnal Iqra': Kajian Ilmu Pendidikan, 9(1), 82-96.
Sutarman, A., Rahardja, U., Oganda, F. P., Millah, S., & Azizah, N. N. (2023). The role of information technology in empowering the creative economy for sustainable tourism. Aptisi Transactions on Technopreneurship (ATT), 5(2sp), 175-185.
Vuković, D., Hunjet, A., & Kozina, G. (2019). Environmentally sustainable tourism as a strategic determinant of economic and social development. Turizam, 23(3), 145-156.
Wachyuni, W., & Gunawan, W. H. (2021). Business Opportunities for Novice Business People in Moment Car Free Day Kuningan Regency West Java. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(2).
Warmayana, I. G. A. K. (2018). Pemanfaatan digital marketing dalam promosi pariwisata pada era industri 4.0. Pariwisata Budaya: Jurnal Ilmiah Agama Dan Budaya, 3(2), 81-92.
Wu, S. (2020). Exploring the prospects of English in the tourism economy. Journal of Contemporary Educational Research, 4(2), 82-85.
Yunengsih, W., Sopiyan, P., & Masruroh, R. (2023). The Effect of Hedonic Shopping Motivation and Shopping Lifestyle on User Impulse Buying Shopee E-Commerce (Study on Majalengka University Students). Finance and Business Management Journal, 1(1), 13-27.
Zulkarnain, N. S. 2016. Peranan Bahasa Inggris Dalam Pengembangan Objek Dan Daya Tarik Wisata Di Kabupaten Jember. https://repository.unej.ac.id/handle/123456789/77922
Copyright (c) 2024 Erwin Oktoma; Dadang Solihat; Rina Masruroh
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright Notice
Authors retain copyright to their articles, excluding any third-party images and other material that are subject to copyright by their respective owners.
By submitting the manuscript to the International Journal Administration, Business & Organization (IJABO), the author agrees to this policy. No special document approval is required.
- All the author(s) agree the above article for publication in the Journal «International Journal Administration, Business & Organization (IJABO)».
- The above-mentioned article is the author(s)’ original work and has not been published before and is not currently under consideration for publication elsewhere.
- All the author(s) agree with the journal’s «International Journal Administration, Business & Organization (IJABO)»
- The Article was not submitted for review to another journal while under review by this journal and will not be submitted to any other journal.
- I/we have given final approval of the submitted manuscript.
- The Article contain no libelous or other unlawful statements and do not contain any materials that violate any personal or proprietary rights of any other person or entity.
- The author(s) no conflict of interest that may affect the integrity and the validity of the findings presented in it.
- I/we have obtained written permission from copyright owners for any excerpts from copyrighted works that are included and have credited the sources in the Article.
- If I/we am using any personal details or images of patients, research subjects or other individuals, I have obtained all consents required by applicable law and complied with the publisher’s policies relating to the use of such images or personal information.
- All Authors are aware that they can deposit (self-archive) (a) submitted article, (b) accepted for publication article or (c) the final published version of the article in any suitable source (e.g., institutional or other specialized repositories, personal websites, etc.) without embargo period. In case of self-archiving authors should also acknowledge the Publisher and the Publication and deposit an URL to the article (if available).
Licence
International Journal Administration, Business & Organization (IJABO) is published under the terms of the Creative Commons Attribution- ShareAlike 4.0 Internasional license (CC BY-SA 4.0). This license permits anyone to:.
Sharing - copy and redistribute this material in any form or format;
Adaptation - modify, modify, and make derivative works of this material for any purpose.
Attribution - You must include the appropriate name, include a link to the license, and state that changes have been made. You may do this in a manner that is appropriate, but not implying that the licensor endorses you or your use.
Share Alike - If you compose, modify, or make derivative works of this material, you must distribute your contributions under the same license as the original material.
