The Effect of Accessibility and Facilities on Halsean Coffee & Resto's Consumer Satisfaction

  • Muthia Valerina R. Politeknik Negeri Bandung
  • Rina Adysholihah F. Politeknik Negeri Bandung
Keywords: Coffee shop, Accessibility, Facility, Consumer satisfaction

Abstract

Currently, enjoying coffee has become a lifestyle for the community, this makes coffee shops one of the promising businesses in Indonesia. But it is undeniable, business people must pay attention to supporting factors such as access, facilities and other factors in building a coffee shop. Therefore, this study was made with the aim of examining the effect of accessibility, facilities, and customer satisfaction at Halsean Coffee & Resto. This study uses an explanatory method with a quantitative approach. A total of 300 visitors to Halsean Coffee & Resto in Cimahi and surrounding areas were involved in this research. Data analysis in this study used frequency analysis, factor analysis, data normality analysis, and simple regression analysis with the help of SPSS v.24 software. The results of data analysis found that accessibility has a negative and insignificant direction on customer satisfaction, on the contrary, facilities have a positive and significant direction on customer satisfaction.

References

Annida Khoiriani. (2021). The Influence of Motivation and Work Ability on Job Satisfaction and Performance of Restaurant Employees in the City of Tourism in Yogyakarta, Indonesia. International Journal Administration Business & Organization, 2(1), 31-43. Retrieved from https://ijabo.a3i.or.id/index.php/ijabo/article/view/158

Arifin, J. N., & Yusuf, M. (2021). Pengaruh Tactical Urbanism Terhadap Aksesibilitas pada Kawasan Mass Rapid Transit (MRT) Cipete Jakarta. Jurnal Teknik ITS, 9(2), C202-C208.

Auliafati, A. (2021). Tinjauan Aksesibilitas Difabel Pengguna Kursi Roda Di Perpustakaan Nasional RI (Doctoral dissertation, Universitas Komputer Indonesia).

Chaniago, H. (2021). Manajemen Ritel & Implemetasinya. Bandung, Indonesia: Edukasi Riset Digital, PT

Chaniago, H., Mulyawan, I., Suhaeni, Ti and Jumiyani, R. 2019. Faktor Kunci Keberhasilan Ritel Modern di Indonesia. Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis, Poltek Batam. https://doi.org/10.30871/jaemb.v7i2.1726

Fakhrunisa, S. A. (2019). Strategi Komunikasi Pemasaran 372 Kopi di Bandung. Studi Deskriptif Kualitatif Komunikasi Pemasaran 372 Kopi Di Bandung (Doctoral dissertation, FISIP UNPAS).

Handayani, S., Wahyudin, N., & Khairiyansyah, K. (2019). Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Terhadap Kepuasan Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis, 20(2), 123-133.

Gursida, H & Harmon. (2017). Metode Penelitian Bisnis dan Keuangan Konsep dan Implementasinya. Bandung: Paspi.

Krisdayanto, I., Haryono, A. T., & Gagah, E. (2018). Analisis pengaruh harga, kualitas pelayanan, fasilitas, dan lokasi terhadap kepuasan konsumen di I Cafe Lina Putra Net Bandungan. Journal of Management, 4(4).

Natalia, C. Y., Karini, N. M. O., & Mahadewi, N. P. E. (2020). Pengaruh Aksesibilitas dan Fasilitas terhadap Kepuasan Wisatawan ke Broken Beach dan Angel’s Billabong. Jurnal IPTA (Industri Perjalanan Wisata), 8(1), 10-17.

Salsa Dewi Nurfadilah. (2021). ANALYSIS OF CHANGES IN E-COMMERCE CONSUMER BEHAVIOR DURING THE CORONAVIRUS PANDEMIC (STUDI ON SHOPEE CONSUMER IN SUKABUMI). International Journal Administration Business & Organization, 2(1), 16-23. Retrieved from https://ijabo.a3i.or.id/index.php/ijabo/article/view/70

Silalahi, F., & Harmon Chaniago. (2021). Analysis of Changes in Shopee’s E-Commerce Consumer Behavior During the Covid 19 Pandemic in Bandung City. International Journal Administration Business & Organization, 2(1), 79-88. Retrieved from https://ijabo.a3i.or.id/index.php/ijabo/article/view/161

Sriwidodo, U., & Indriastuti, R. T. (2010). Pengaruh dimensi kualitas pelayanan jasa terhadap kepuasan nasabah. Jurnal Ekonomi dan Kewirausahaan, 10(2).

Sudarwan, W. E., Zahra, S., & Tabrani, M. B. (2021). Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Pengaruhnya Terhadap Kepuasan Wisatawan Pantai Sawarna Kabupaten Lebak. Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan, 1(1), 284-294.

Sugiyono. (2012). Metode penelitian kuantitatif kualitatif dan R&B. Bandung: Alfabeta.

Utama, A. (2020). Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Kepuasan Pelanggan pada Coffee Shop di Kota Surakarta (Doctoral dissertation, Universitas Muhammadiyah Surakarta).

Vani, V. (2018). Analisis Pengaruh Facilities, Customer Value, Brand Equity dan Customer Experience terhadap Customer Satisfaction pada PT.Jasco Logistics Semarang.

Yuliyana, P. I., & Susilowati, F. (2021). Pengaruh Fasilitas, Kualitas Pelayanan, Aksesibilitas dan Citra Toko Terhadap Kepuasan Pelanggan Pada Masa New Normal (Studi Kasus pada Pelanggan Mirota Kampus Babarsari): Pengaruh Fasilitas, Kualitas Pelayanan, Aksesibilitas dan Citra Toko Terhadap Kepuasan Pelanggan Pada Masa New Normal (Studi Kasus pada Pelanggan Mirota Kampus Babarsari). Bisman (Bisnis dan Manajemen): The Journal of Business and Management, 4(1), 26-39.

Published
2022-09-28
How to Cite
Valerina R., M., & Adysholihah F., R. (2022). The Effect of Accessibility and Facilities on Halsean Coffee & Resto’s Consumer Satisfaction. International Journal Administration, Business & Organization, 3(2), 52-60. https://doi.org/10.61242/ijabo.22.210
Section
Research Articles