The Effect of Applying E-Commerce on Purchase Decisions on the SMEs in Greater Bandung, Indonesia

  • Delfi Ayu Falufi Politeknik Negeri Bandung
  • Harmon Chaniago Politeknik Negeri Bandung
DOI: https://doi.org/10.61242/ijabo.24.356
Keywords: E-Commerce, Purchasing Decisions, SMEs

Abstract

This research aims to analyze the influence of implementing e-commerce on purchasing decisons on the MSME in Bandung, Indonesia. The research methodology used was descrptive quantitative, with primary data collected through distributing questionnaires to 108 respondents who implemented e-commerce. Data analysis involved descriptive, correlation and simple regression approaches. The findings of this research show that the application of e-commerce has a positive and significant effect on purchasing decisions on the SMEs scale.

References

Abdillah. (2007). Perilaku Konsumen dalam Perspektif Ekonomi Syariah. Jurnal Ekonomi dan Bisnis. No. 2. Volume 6.

Ahmadi, R. S., Harnani, N., & Setiadiwibawa, L. (2020). Peningkatan Volume Penjualan pada UMKM Industri Kreatif Makanan, Minuman melalui E-commerce di Kota Bandung. Jurnal Ilmu Sosial Dan Humaniora, 22(2), 172–180. https://doi.org/10.24198/sosiohumaniora.v22i2.24537

Aprianto, N. E. K. (2021). Peran Teknologi Informasi dan Komunikasi dalam Bisnis. International Journal Administration, Business & Organization, 2(1), 8-15.

Badan Pusat Statistik. (2022). StatistikaTelekomunikasi Indonesia.

Cakrawala, Gagas. (2017). E-commerce: Perkembangan teknologi dalam dunia ekonomi.

Chaniago, H., Muharam, H., & Efawati, Y. (2023). Metode Riset Bisnis dan Permodelan. Bandung: Edukasi Riset Digital, PT.

Chaniago, H., & Gursida, H. (2017). Metode Penelitian Bisnis dan Keuangan Konsep dan Implementasinya. Bandung: Paspi.

Chaniago, H., & Efawati, Y. (2022). The implementation of integrated marketing communication on retail business: Moslem consumers' perceptions. International Journal of Business and Globalisation, 30(2), 187-206. https://doi.org/10.1504/IJBG.2022.122664

Chaniago, H. (2023). Investigation of entrepreneurial leadership and digital transformation: Achieving business success in uncertain economic conditions. Journal of technology management & innovation, 18(2), 18-27.

Chaniago, H. (2022). The effect innovation cloning to small business success: entrepreneurial perspective. Journal of Innovation and Entrepreneurship, 11(1), 52.

Djakaria, A. Z. (2023). Pengaruh Kemudahan Penggunaan Terhadap Keputusan Pembelian Online Food Delivery ShopeeFood. International Journal Administration, Business & Organization, 4(2), 40-50.

Efawati, Y., Rifaturrahman, R. F., & Chaniago, H. (2024). The Effect Of E-Service Quality On Repurchase Interests Of The Online Shopping Shopee Indonesia. Jurnal Ekonomika dan Manajemen, 13(1), 8-25. https://doi.org/10.36080/jem.v13i1.2846

Efawati, Y., Ahman, E., & Chaniago, H. (2021, September). The effect of entrepreneurial leadership on firm innovation through innovative work behavior. In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020) (pp. 188-194). Atlantis Press. https://doi.org/10.2991/aebmr.k.210831.037

Efawati, Y. (2016). Faktor Penentu Keberhasilan Pasar Fashion Tradisional. Jurnal Riset Bisnis Dan Investasi, 2(1), 13-13.

Efawati, Y., & Harmon, H. (2018). The Strategies of Small Business in Floriculture Industry. In of the 2nd Global Conference on Business, Management and Entrepreneurship (GCBME 2017)-Increasing Management Relevance and Competitiveness (pp. 118-124). https://doi.org/10.5220/0007115801180124

Foxall, G. (2005). Understanding Consumer Choice. Basingstoke. Palgrave Macmillan.

Han, H., & Baek, Y. M. (2014). Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry. Journal of Hospitality & Tourism Research, 38(3), 419-441.

Helmalia, & Afrinawati. (2018). Pengaruh E-commerce terhadap Peningkatan Pendapatan Usaha Mikro Kecil dan Menengah di Kota Padang. JEBI (Jurnal Ekonomi Dan Bisnis Islam), 3, 238–246.

Janan, N. H., & Fira, E. B. (2022). Kepuasan Konsumen pada Manajemen Harga yang Ditetapkan oleh UMKM Ayam Geprek 71 Bandung di saat Lonjakan Harga Bahan Pokok di Indonesia. International Journal Administration, Business & Organization, 3(3), 58-70.

Lai, Y (2014). The Impact of Internet and Social Media on Consumer Behavior. International Journal of Economics, Commerce and Management, 2(10), 1-6.

Ningtyas, P. K., Sunarko, B., & Jaryono. (2015). Analisis Faktor yang Mempengaruhi Adopsi E-Commerce dan Pengaruhnya terhadap Kinerja UMKM. Performance, 21, 95-107

Nurlinda, & Fathimah, V. (2019). Determinan Adopsi E-commerce dan Dampaknya pada Kinerja Usaha Mikro Kecil Menengah (UMKM). Jurnal Riset Akuntansi Dan Keuangan, 7(3), 445–464. https://doi.org/10.17509/jrak.v7i3.18105

Oscar, B., & Megantara, H. C. (2020). Pengaruh Atribut Produk terhadap Keputusan Pembelian Produk Muslim Army. Jurnal Bisnis Dan Pemasaran, 10(1), 1–12. https://ejurnal.poltekpos.ac.id/index.php/promark/article/view/717

Purba, M. A. (2019). Analisis Penerapan Sak EMKM Pada Penyusunan Laporan Keuangan Umkm Di Kota Batam. Jurnal Akuntansi Barelang, 3(2), 55-63. https://doi. org/10.33884/jab. v3i2. 1219

Puspitasari, R. (2023). Pengaruh Pemasaran Afiliasi E-Commerce pada Media Sosial Terhadap Minat Beli Mahasiswa Politeknik Negeri Bandung. International Journal Administration, Business & Organization, 4(2), 1-9.

Putri, D. A. R. (2022). Tahap Proses Pembelian. Jurnal Pusdansi, 2(8), 1–12. http://pusdansi.org/index.php/pusdansi/article/view/205%0Ahttp://pusdansi.org/inde x.php/pusdansi/article/download/205/205

Rahmawati. (2016). Manajemen Pemasaran. University Mulawarman, 4–5.

Rosita, R. (2020). Pengaruh Pandemi Covid-19 terhadap UMKM. 9(2), 109–120.

Sandy, K.F. (2018, November 27). Generasi milenial pengguna transaksi e-commerce paling banyak.

Subroto, M. R. S., & Ruscitasari, Z. (2020). Influence of Finansial Aspects and the Use of E-commerce on Perfomance of Micro, Small, Medium Entreprises (MSMEs) in Daerah Istimewa Yogyakarta. 1(1), 127–134.

Sujarweni, V. W. (2020). Akuntansi UMKM (Usaha Mikro Kecil Menengah). PT. Pustaka Baru.

Suryani, Tatik. (2013). Perilaku Konsumen di Era Internet Implikasinya pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.

Zamzami, F., Nusa, N. D., & Arifin, I. (2020). Sistem Informasi Akuntansi: Penggunaan Teknologi Informasi untuk Meningkatkan Kualitas. Gadjah Mada University Press.

Published
2024-08-25
How to Cite
Ayu Falufi, D., & Chaniago, H. (2024). The Effect of Applying E-Commerce on Purchase Decisions on the SMEs in Greater Bandung, Indonesia . International Journal Administration, Business & Organization, 5(3), 96-104. https://doi.org/10.61242/ijabo.24.356
Issue
Vol. 5 No. 3 (2024): IJABO
Section
Research Articles

Copyright (c) 2024 Delfi Ayu Falufi; Harmon Chaniago

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright Notice

Authors retain copyright to their articles, excluding any third-party images and other material that are subject to copyright by their respective owners.

By submitting the manuscript to the International Journal Administration, Business & Organization (IJABO), the author agrees to this policy.  No special document approval is required.

  1. All the author(s) agree the above article for publication in the Journal «International Journal Administration, Business & Organization (IJABO)».
  2. The above-mentioned article is the author(s)’ original work and has not been published before and is not currently under consideration for publication elsewhere.
  3. All the author(s) agree with the journal’s «International Journal Administration, Business & Organization (IJABO)»  
  4. The Article was not submitted for review to another journal while under review by this journal and will not be submitted to any other journal.
  5. I/we have given final approval of the submitted manuscript.
  6. The Article contain no libelous or other unlawful statements and do not contain any materials that violate any personal or proprietary rights of any other person or entity.
  7. The author(s) no conflict of interest that may affect the integrity and the validity of the findings presented in it.
  8. I/we have obtained written permission from copyright owners for any excerpts from copyrighted works that are included and have credited the sources in the Article.
  9. If I/we am using any personal details or images of patients, research subjects or other individuals, I have obtained all consents required by applicable law and complied with the publisher’s policies relating to the use of such images or personal information.
  10. All Authors are aware that they can deposit (self-archive) (a) submitted article, (b) accepted for publication article or (c) the final published version of the article in any suitable source (e.g., institutional or other specialized repositories, personal websites, etc.) without embargo period. In case of self-archiving authors should also acknowledge the Publisher and the Publication and deposit an URL to the article (if available).

Licence

International Journal Administration, Business & Organization (IJABO) is published under the terms of the Creative Commons Attribution- ShareAlike 4.0 Internasional license (CC BY-SA 4.0). This license permits anyone to:.

Sharing - copy and redistribute this material in any form or format;
Adaptation - modify, modify, and make derivative works of this material for any purpose.

Attribution - You must include the appropriate name, include a link to the license, and state that changes have been made. You may do this in a manner that is appropriate, but not implying that the licensor endorses you or your use.

Share Alike - If you compose, modify, or make derivative works of this material, you must distribute your contributions under the same license as the original material.