Vol. 5 No. 3 (2024): IJABO

Research Articles

• Emotional Artificial Intelligence and Brand Association: A Neuro-Bibliometric Study

  Adryan Rachman, Prita Karina Diandra; Febryanti Simon

  1-16

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• Implementation of the Kalimasada Program on Updating Unregistered Marriage Status in Siwalankerto Sub-District

  Roudhotul Jannah, Supriyono Supriyono

  17-26

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• The Impact of Intelligence Gathering, Risk Analysis, and Scenario Planning on Defense Policy Formulation

  Aris Sarjito

  27-46

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• Investigating Consumers’ Willingness to Pay for Eco-Friendly Products in Nigeria

  Lydia Nkechi Philip

  47-63

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• The Influence of Website Quality on Buying Interest Consumer

  Fadhlan Thariq; Yen Efawati

  64-74

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• The Effect of Digital Payment on Generation Z's Consumptive Behaviour

  Athalia Asta Dewi

  75-85

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• The Influence of Key Opinion Leaders (KOLs) on Consumer Purchase Interest of Student in Bandung, Indonesia

  Ramadhan Saputra; Harmon Chaniago

  86-95

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• The Effect of Applying E-Commerce on Purchase Decisions on the SMEs in Greater Bandung, Indonesia

  Delfi Ayu Falufi; Harmon Chaniago

  96-104

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• Social Media's Influence on Productivity in Working Space Facilities : Studies on Cofffe Shop in Cimahi City, Indonesia

  Muhamad Faisal Azhar

  105-114

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• The Influence of Mcdonald's Application on Consumer Satisfaction and Purchasing Decisions among Students in Bandung City

  Fathi Zaydan

  115-123

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